The Montana Army National Guard (MTARNG) is inviting proposals for a contractor to provide Name, Image, and Likeness (NIL) influencer marketing services directed at college athletes from Montana State University (MSU). The initiative aims to enhance MTARNG's brand recognition by engaging student-athletes, termed "civil leaders," who will participate in social media campaigns, events, and promotional activities. The contract period runs from January 1, 2025, to December 31, 2025, with options for two additional years. Contractors must select four athletes (two from each of Tier 1 and Tier 2 categories) based on specific criteria such as social media presence and community engagement. Civil leaders will be required to wear branded apparel, participate in marketing photo shoots, and attend MTARNG-sponsored events, contributing to monthly social media promotions. The contractor is also responsible for data analytics concerning the effectiveness of the campaign. Quality control measures, adherence to regulations regarding personnel identification and conduct, along with compliance with applicable security policies, are mandated throughout the contract. The document reflects the government's intention to leverage influencer marketing to attract potential recruits through established athletes' influence while ensuring operational standards are met.

The Performance Work Statement (PWS) outlines the requirements for a contractor to execute Name, Image, and Likeness (NIL) Influencer Marketing Services for the Montana Army National Guard (MTARNG) regarding the recruitment of college student-athletes from Montana State University. The principal goal is to enhance brand awareness by leveraging student-athletes as civil leaders to engage the public about MTARNG opportunities through social media and events. The contract period spans from January 1, 2025, to December 31, 2025, with potential extensions for two additional years. Contractors must find four civil leaders—two Tier 1 and two Tier 2—who meet specific eligibility criteria to facilitate this initiative, which also involves producing branded apparel. Civil leaders are mandated to participate in MTARNG events and activities while promoting MTARNG through their social platforms. Moreover, contractors are tasked with developing quality control procedures and ensuring compliance with various security measures as detailed in the PWS. Requirements include regular performance evaluations and reporting data analytics concerning civil leaders' social media engagement. The document emphasizes compliance with government policies, data ownership rights, and a zero-tolerance stance against human trafficking within contract operations, ensuring adherence to excellence and ethical standards throughout the project.

The document is a solicitation for federal contracts involving various clauses relevant to compliance, performance, and reporting requirements. It outlines mandatory clauses related to the compensation of former Department of Defense (DoD) officials, whistleblower rights, safeguarding defense information, and prohibitions on business operations with certain regimes like the Maduro regime of Venezuela. Key points include: - Requirements for electronic payment processing, with references to the Wide Area Workflow (WAWF) payment instructions, which mandate registration and compliance for contractors. - Offeror representations and certifications, including adherence to economic disadvantage classifications, compliance with child labor laws, and the Buy American Act stipulations. - Provisions on small business participation, emphasizing support for service-disabled veteran-owned and women-owned businesses. - Specific clauses prohibiting the acquisition of covered telecommunications equipment connected to security risks. The purpose of the document is to establish a framework for contract compliance and to ensure that contractors understand their obligations in responding to federal RFPs. This highlights regulatory adherence and accountability in government procurement processes, pointing towards thorough vetting and protection of government interests.