SBA Media Services
ID: W912LM-23-P-0005Type: Justification
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7NG USPFO ACTIVITY MN ARNGLITTLE FALLS, MN, 56345-4173, USA

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Original Source

https://sam.gov/opp/da20415f86444a71961d2006122c1d70/view
Timeline
    Description

    The Department of Defense, specifically the Department of the Army, is seeking contractor services for media advertising on behalf of the Minnesota Army National Guard (MNARNG). The primary objective is to acquire radio and television advertisements through the State Broadcasters Association (SBA) and to facilitate Public Service Advertising (PSA) via the Non-Commercial Sustaining Announcement (NCSA) program, which supports non-profits and government agencies in disseminating public service messages effectively. This procurement is crucial for ensuring that public interest messages are communicated in an organized manner, enhancing community awareness and engagement. Interested parties can reach out to Sandi Freeman at sandra.j.freeman6.mil@army.mil or call 320-616-3126 for further details regarding this opportunity.

    Point(s) of Contact
    Sandi Freeman
    (320) 616-3126
    sandra.j.freeman6.mil@army.mil
    Files
    Title
    Posted
    A 02 - JA - Sole Source -Redacted SBA Media Services v2.pdf
    The document outlines the justification for a sole source contract award to the Minnesota Broadcasters Association under FAR Part 13.501 for the Non-Commercial Sustaining Announcements (NCSA) program, totaling $788,179.50. It describes the contract's purpose, which is to provide media advertising services for the Minnesota Army National Guard, utilizing a unique hybrid model of Public Service Announcements. The justification includes details on market research, efforts to obtain competition, and confirms that the required services are specifically available only to government agencies and non-profit organizations.
    Lifecycle
    Title
    Type
    SBA Media Services
    Currently viewing
    Justification
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