The Department of Defense, specifically the U.S. Army, is seeking sources for data engineering and analytic support to enhance the strategic marketing initiatives of the U.S. Army Recruiting Command (USAREC) and the Army Enterprise Marketing Office (AEMO). The procurement aims to provide comprehensive analytical support, including the design and maintenance of data repositories, development of reporting metrics and dashboards, and integration with various Army systems to facilitate effective marketing analytics. This support is crucial for delivering actionable marketing intelligence to Army recruiters and senior leaders, ensuring real-time insights into marketing performance. Interested parties must submit their responses by 10:00 a.m. (Eastern Time) on December 9, 2025, to the primary contact, Ashley Brus, at ashley.a.brus.civ@army.mil, and the contracting officer, Barbara J. Jeffries, at barbara.j.jeffries5.civ@army.mil.

Draft-PWS-PANMCC25P0000 027352 FY26 Data Eng and Analytic Support15Sep25.pdf

This Performance Work Statement outlines a non-personal services contract for Data Engineering & Analytics Support for the Army Marketing Enterprise Office (AEMO) and the U.S. Army Recruiting Command (USAREC). The contractor will provide two full-time professionals, either on-site in Chicago, IL, or remotely, from May 2026 to November 2031. These professionals will offer comprehensive analytical support, including designing and maintaining datasets, developing reporting metrics and dashboards, and providing subject matter expertise for various analytical tools. Key responsibilities include creating data structures in Army systems like EMMS and Army Vantage, analyzing marketing event performance, and supporting predictive marketing analytics. The contract emphasizes compliance with data standards, security requirements, and mandatory training in areas such as Anti-Terrorism, OPSEC, and data security. Deliverables include monthly status reports, regional marketing effectiveness reports, and a data standards and processes guide.

This is a Sources Sought Notice ONLY. The U.S. Government to procure data engineering and analytic support to help aid the strategic marketing initiatives of the U.S. Army Recruiting Command (USAREC) and the Army Enterprise Marketing Office (AEMO).

AEMO requires Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), Vantage, and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama), as detailed in the attached draft performance work statement. The functionality and integration of these systems enable AEMO’s D&P team to provide Recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders and Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO’s dashboard solutions rely on real-time data, updated multiple times each day, to provide immediate feedback and insights for Army Senior Leaders throughout the Accessions Enterprise.

This notice is issued solely for information and planning purposes - it does not constitute a Request for Quote (RFQ)/lnvitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future offer letter, if any is issued. This anticipated NAICS code is 541910 - Marketing Research and Public Opinion Polling. Size standard is $22.5 million.

**Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352**

1. Name of the firm, point of contact, phone number, email address, Unique Entity ID, CAGE code, a statement regarding 8(a)small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.

2. Provide information of what percentage of work will be performed by the small business prime contractor and all similarly situated entity subcontractors. Note: See FAR 52.219-14(e)(l) Limitations on Subcontracting (Oct 2022) (DEVIATION 2021-00008, Rev 1). If your firm is interested in competing for this requirement as a prime contractor and you plan to subcontract any of the services out, contemplating a Joint Venture, and/or creating a teaming arrangement, please provide the name of these companies and what work and what percentage of work they will be performing, if available.

"Similarly situated entity" means a first-tier subcontractor, including an independent contractor, that has the same small business program status as that which qualified the prime contractor for the award and that is considered small for the NAICS code the prime contractor assigned to the subcontract the subcontractor will perform. An example of a similarly situated entity is a first-tier subcontractor that is a HUBZone small business concern for a HUBZone set-aside.

3. Provide information in sufficient detail regarding relevant previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.

4. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. Please contact the MICC Advocate for Competition, Scott Kukes, at scott.d.kukes.civ@army.mil or 210-466-2269, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from the Sam.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.

5. Responses to this announcement shall be e-mailed to Ashley Brus at Ashley.a.brus.civ@army.mil and Barbara J. Jeffries at Barbara.j.jeffries5.civ@army.mil no later than 8:00 a.m. (Eastern Time) Fort Knox Local Time, 09 Dec 2025. **Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352**

FY26 Data Engineering & Analytic Support

**Update**: 3 Dec 2025 - Corrected response time in paragraph 5 below.  Changed from 8:00 am TO  no later than 10:00 a.m. (Eastern Time) Fort Knox Local Time, 09 Dec 2025.

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This is a Sources Sought Notice ONLY. The U.S. Government to procure data engineering and analytic support to help aid the strategic marketing initiatives of the U.S. Army Recruiting Command (USAREC) and the Army Enterprise Marketing Office (AEMO).

AEMO requires Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), Vantage, and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama), as detailed in the attached draft performance work statement. The functionality and integration of these systems enable AEMO’s D&P team to provide Recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders and Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO’s dashboard solutions rely on real-time data, updated multiple times each day, to provide immediate feedback and insights for Army Senior Leaders throughout the Accessions Enterprise.

This notice is issued solely for information and planning purposes - it does not constitute a Request for Quote (RFQ)/lnvitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future offer letter, if any is issued. This anticipated NAICS code is 541910 - Marketing Research and Public Opinion Polling. Size standard is $22.5 million.

**Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352**

1. Name of the firm, point of contact, phone number, email address, Unique Entity ID, CAGE code, a statement regarding 8(a)small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.

2. Provide information of what percentage of work will be performed by the small business prime contractor and all similarly situated entity subcontractors. Note: See FAR 52.219-14(e)(l) Limitations on Subcontracting (Oct 2022) (DEVIATION 2021-00008, Rev 1). If your firm is interested in competing for this requirement as a prime contractor and you plan to subcontract any of the services out, contemplating a Joint Venture, and/or creating a teaming arrangement, please provide the name of these companies and what work and what percentage of work they will be performing, if available.

"Similarly situated entity" means a first-tier subcontractor, including an independent contractor, that has the same small business program status as that which qualified the prime contractor for the award and that is considered small for the NAICS code the prime contractor assigned to the subcontract the subcontractor will perform. An example of a similarly situated entity is a first-tier subcontractor that is a HUBZone small business concern for a HUBZone set-aside.

3. Provide information in sufficient detail regarding relevant previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.

4. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. Please contact the MICC Advocate for Competition, Scott Kukes, at scott.d.kukes.civ@army.mil or 210-466-2269, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from the Sam.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.

5. Responses to this announcement shall be e-mailed to Ashley Brus at Ashley.a.brus.civ@army.mil and Barbara J. Jeffries at Barbara.j.jeffries5.civ@army.mil no later than 10:00 a.m. (Eastern Time) Fort Knox Local Time, 09 Dec 2025. **Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352**

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