FY26 Data Engineering & Analytic Support
ID: PANMCC-25-P-0000027352Type: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW6QM MICC-FT KNOXFORT KNOX, KY, 40121-5000, USA

NAICS

Marketing Research and Public Opinion Polling (541910)

PSC

SUPPORT- ADMINISTRATIVE: OTHER (R699)

Original Source

https://sam.gov/workspace/contract/opp/3da1c51f8763408581580a30e6921cd4/view
Timeline
    Description

    The Department of Defense, specifically the U.S. Army, is seeking sources for data engineering and analytic support to enhance the strategic marketing initiatives of the U.S. Army Recruiting Command (USAREC) and the Army Enterprise Marketing Office (AEMO). The procurement aims to provide comprehensive analytical support, including the design and maintenance of data repositories, development of reporting metrics and dashboards, and integration with various Army systems to facilitate effective marketing analytics. This support is crucial for delivering actionable marketing intelligence to Army recruiters and senior leaders, ensuring real-time insights into marketing performance. Interested parties must submit their responses by 10:00 a.m. (Eastern Time) on December 9, 2025, to the primary contact, Ashley Brus, at ashley.a.brus.civ@army.mil, and the contracting officer, Barbara J. Jeffries, at barbara.j.jeffries5.civ@army.mil.

    Point(s) of Contact
    Ashley Brus
    ashley.a.brus.civ@army.mil
    Barbara J. Jeffries, Contracting Officer
    barbara.j.jeffries5.civ@army.mil
    Files
    Title
    Posted
    Draft-PWS-PANMCC25P0000 027352 FY26 Data Eng and Analytic Support15Sep25.pdf
    This Performance Work Statement outlines a non-personal services contract for Data Engineering & Analytics Support for the Army Marketing Enterprise Office (AEMO) and the U.S. Army Recruiting Command (USAREC). The contractor will provide two full-time professionals, either on-site in Chicago, IL, or remotely, from May 2026 to November 2031. These professionals will offer comprehensive analytical support, including designing and maintaining datasets, developing reporting metrics and dashboards, and providing subject matter expertise for various analytical tools. Key responsibilities include creating data structures in Army systems like EMMS and Army Vantage, analyzing marketing event performance, and supporting predictive marketing analytics. The contract emphasizes compliance with data standards, security requirements, and mandatory training in areas such as Anti-Terrorism, OPSEC, and data security. Deliverables include monthly status reports, regional marketing effectiveness reports, and a data standards and processes guide.
    Lifecycle
    Title
    Type
    FY26 Data Engineering & Analytic Support
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