Commercial Sponsorship Solicitation: MWR Elements of DAF Sports
ID: D1EZVFB2FQJ1-02Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE AIR FORCEFT9041 802 FSS FSVFJBSA LACKLAND, TX, 78236-5500, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- PROFESSIONAL: OTHER (R499)

Original Source

https://sam.gov/workspace/contract/opp/64c48973da7d4e46b5368a1e744a5363/view
Timeline
    Description

    The Department of Defense, specifically the Department of the Air Force, is soliciting commercial sponsorship for its Morale, Welfare, and Recreation (MWR) program, which aims to enhance the quality of life for Air Force personnel and their families. This opportunity allows non-federal entities to sponsor various elements of the MWR program, including sports events, facility enhancements, and marketing initiatives, thereby gaining access to a dedicated military audience while supporting community well-being. Sponsorship benefits include brand exposure through event signage and digital media, direct engagement with participants, and opportunities for corporate social responsibility. Interested sponsors can contact Sheila Anderson at sheila.anderson@us.af.mil or the Air Force Services Center Marketing at afsva.svk.distro@us.af.mil for further details on available sponsorship packages and to discuss proposals. Sponsorship values range from $500 to $10,000 per sport, with advertising opportunities on relevant websites priced at $30,000 and $15,000 for one year.

    Point(s) of Contact
    Sheila Anderson
    sheila.anderson@us.af.mil
    Air Force Services Center Marketing
    afsva.svk.distro@us.af.mil
    Files
    Title
    Posted
    Sports Partnership Ops.pdf
    The document outlines sponsorship and advertising opportunities for DAF SPORTS, specifically targeting the U.S. Air Force. Sponsorship is available for various sports gear items, including warm-up gear, towels, water bottles, duffle bags, headbands, and electrolytes, with values ranging from $500 to $10,000 per sport, covering both male and female athletes for a season. Custom packages are also available. Advertising opportunities are offered on dafsports.com (USAF/USSF Sports Headquarters Site) and myairforcelife.com (USAF/USSF MWR Headquarters Site), reaching 280,000 and 128,000 annual visitors, respectively, at values of $30,000 and $15,000. These advertising packages include a choice of a 300 x 600 px or 970 x 250 px clickable ad for one year, with creatives supplied by the client and requiring a "Paid Advertisement. No Federal endorsement of advertiser intended." disclaimer.
    Lifecycle
    Title
    Type
    Commercial Sponsorship Solicitation: MWR Elements of DAF Sports
    Currently viewing
    Solicitation
    Similar Opportunities
    DAF MWR Gaming League Sponsorship Support
    Buyer not available
    The Department of the Air Force is seeking commercial sponsorship support for its Morale, Welfare, and Recreational (MWR) E Gaming initiative, aimed at enhancing community engagement and recruitment efforts through competitive and recreational gaming events. This opportunity allows sponsors to connect with a dynamic audience of active duty and civilian personnel, comprising a significant gaming community with over 40,000 social followers. Sponsorship levels range from $25,000 to $150,000, offering various benefits such as logo placements and promotional materials at events and on social media. Interested sponsors should submit proposals at least one month prior to the desired partnership start date, and for further inquiries, they can contact Sheila Anderson at sheila.anderson@us.af.mil or the Air Force Services Center Marketing at afsva.svk.distro@us.af.mil.
    CAF Red Tail Squadron
    Buyer not available
    The Department of Defense, specifically the Department of the Air Force, is seeking to procure services related to the CAF Red Tail Squadron at Little Rock Air Force Base in Arkansas. This opportunity is categorized under a Sole Source Justification, indicating that the procurement is intended for a specific vendor due to unique qualifications or capabilities. The services are likely tied to social and recreational activities that support the mission and morale of the Air Force personnel. Interested parties can reach out to Kali Finke or Abigail Hebert at the provided contact information for further details regarding this opportunity.
    Sports Officials BPA for DAFB
    Buyer not available
    The Department of Defense, through the Department of the Air Force, is soliciting proposals for a Blanket Purchase Agreement (BPA) to provide sports officiating and scorekeeping services at Dover Air Force Base in Delaware. The contractor will be responsible for supplying all necessary labor, tools, equipment, uniforms, materials, supervision, and transportation for various intramural and Youth Center sports activities, including flag football, softball, basketball, soccer, and volleyball. This procurement is crucial for maintaining organized recreational sports programs for military personnel and their families. The estimated total award amount is $17,500,000, with quotations due by December 12, 2025, at 12:00 PM EST. Interested parties can contact Dean Mohrmann at dean.mohrmann.1@us.af.mil or 302-677-5220 for further information.
    Airshow Narrator & Sound/ Audio Technician
    Buyer not available
    The Department of Defense, specifically the Department of the Air Force, is soliciting proposals for Airshow Narrator and Sound/Audio Technician services for the Shaw Air & Space Expo scheduled from March 27-29, 2026. The contractor is required to provide all necessary personnel, equipment, and services, including a narrator with a minimum of five years of airshow experience and a public address/audio system capable of supporting over 50,000 spectators. This procurement is critical for ensuring effective crowd control and narration during the event, which is expected to draw significant public attendance. Interested parties, particularly Women-Owned Small Businesses, should note that the total award amount is $9,000,000, and proposals must be submitted in accordance with the solicitation guidelines. For further inquiries, contact Jeesenia Nauta Criollo at jeesenia.nautacriollo@us.af.mil or 803-895-5623.
    Multi-Spectrum Defensive Electronic Warfare (MSDEW) Advanced Research Announcement (ARA)
    Buyer not available
    The Department of Defense, through the Air Force Research Laboratory (AFRL), has announced the Multi-Spectrum Defensive Electronic Warfare (MSDEW) Advanced Research Announcement (ARA), inviting proposals for research and development aimed at enhancing national defense capabilities in electronic warfare. The program focuses on developing advanced sensors and systems to improve joint lethality in contested environments, enabling the U.S. military to effectively strike diverse targets while under attack and operate across all domains. With an estimated funding of $396.6 million available until July 13, 2027, interested parties are encouraged to engage with government representatives prior to proposal submission, ensuring compliance with security classifications and operational safety regulations. For further inquiries, contact Kathryn Skaleski at kathryn.skaleski@us.af.mil or Richard Bailey at richard.bailey.26@us.af.mil.
    National Salute to America's Heroes Event
    Buyer not available
    The Department of Defense, specifically the Department of the Army, is seeking contractors to provide marketing services for the National Salute to America's Heroes (NSAH) event, which includes the US Army SaluteFest component. The objective of this procurement is to support the marketing efforts for this significant Memorial Day event, which honors American heroes. The services will be performed in Miami Beach, Florida, and are crucial for promoting the event and ensuring its success. Interested parties can reach out to Charles G. Trumpfheller at 502-624-8046 or via email at Charles.G.Trumpfheller.civ@army.mil for further details.
    UTSA Recruitment J&A
    Buyer not available
    The Department of Defense, specifically the Department of the Army, is seeking to award a contract for marketing and advertising services to the University of Texas at San Antonio (UTSA) aimed at recruiting and retaining members for the Texas Air National Guard (149FW). The contract, valued at $50,000, will utilize various advertising platforms, including LED signage at sporting events and campus bus advertisements, to effectively engage a young adult demographic critical for recruitment efforts. This initiative underscores the strategic importance of UTSA's local demographic reach, as the justification for a sole-source contract cites UTSA's unique capability to connect with the target audience. Interested parties can contact Capt Derek Guedes at derek.guedes.3@us.af.mil or by phone at 210-612-0153 for further details.
    Red Ribbon Week Merchandise
    Buyer not available
    The Department of Defense, specifically the Department of the Air Force, is seeking to procure merchandise for Red Ribbon Week through a sole source contract. The procurement involves miscellaneous printed matter, as detailed in the attached sole source justification document. This merchandise plays a crucial role in promoting drug prevention and awareness initiatives within the military community. Interested vendors can reach out to SSgt Steven Audinet at steven.audinet@us.af.mil or by phone at 501-987-4197, or A1C Tyler Beans at tyler.beans@us.af.mil or 501-987-4199 for further information regarding this opportunity.
    A3 Salesforce Licenses Fair Opportunity Exception
    Buyer not available
    The Department of Defense, specifically the Department of the Air Force, is seeking to procure Salesforce licenses through a Fair Opportunity Exception. This procurement aims to fulfill specific IT and telecom needs related to business application development software as a service, which is critical for enhancing operational efficiency within the department. The opportunity is based in Washington, DC, and is part of a broader initiative to streamline software solutions for military operations. Interested vendors can reach out to Capt Richard Snyder at richard.snyder.12@us.af.mil or Kelante Montgomery at kelante.montgomery@us.af.mil for further details regarding the justification and requirements outlined in the attached Fair Opportunity Exception document.
    RTWS Termination- A3A, IAS, & amp; SEF Staff Support
    Buyer not available
    The Department of Defense, specifically the Department of the Air Force, is seeking support services for the RTWS Termination project, which involves technical, logistical, and operational assistance for airfields, special use airspace, and ranges managed by the Headquarters Air Combat Command (HQ ACC). The procurement aims to enhance the capabilities of various divisions within HQ ACC, including the Airspace, Ranges, and Airfield Operations Division (A3A), the Resources and Budget Division (A3R), and the International Affairs Security Cooperation (IAS), which collectively support airfield operations, financial guidance, and foreign military sales. This opportunity is crucial for maintaining operational readiness and safety for the 1,100 aircraft under HQ ACC's purview. Interested parties can reach out to Desiree Logan at desiree.logan@us.af.mil or Edward Smith at edward.smith.65@us.af.mil for further information.