Commercial Sponsorship Solicitation: MWR Elements of DAF Sports
ID: D1EZVFB2FQJ1-02Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE AIR FORCEFT9041 802 FSS FSVFJBSA LACKLAND, TX, 78236-5500, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- PROFESSIONAL: OTHER (R499)

Original Source

https://sam.gov/workspace/contract/opp/64c48973da7d4e46b5368a1e744a5363/view
Timeline
    Description

    The Department of Defense, specifically the Department of the Air Force, is soliciting commercial sponsorship for its Morale, Welfare, and Recreation (MWR) program, which aims to enhance the quality of life for Air Force personnel and their families. This opportunity allows non-federal entities to sponsor various elements of the MWR program, including sports events, facility enhancements, and marketing initiatives, thereby gaining access to a dedicated military audience while supporting community well-being. Sponsorship benefits include brand exposure through event signage and digital media, direct engagement with participants, and opportunities for corporate social responsibility. Interested sponsors can contact Sheila Anderson at sheila.anderson@us.af.mil or the Air Force Services Center Marketing at afsva.svk.distro@us.af.mil for further details on available sponsorship packages and to discuss proposals. Sponsorship values range from $500 to $10,000 per sport, with advertising opportunities on relevant websites priced at $30,000 and $15,000 for one year.

    Point(s) of Contact
    Sheila Anderson
    sheila.anderson@us.af.mil
    Air Force Services Center Marketing
    afsva.svk.distro@us.af.mil
    Files
    Title
    Posted
    Sports Partnership Ops.pdf
    The document outlines sponsorship and advertising opportunities for DAF SPORTS, specifically targeting the U.S. Air Force. Sponsorship is available for various sports gear items, including warm-up gear, towels, water bottles, duffle bags, headbands, and electrolytes, with values ranging from $500 to $10,000 per sport, covering both male and female athletes for a season. Custom packages are also available. Advertising opportunities are offered on dafsports.com (USAF/USSF Sports Headquarters Site) and myairforcelife.com (USAF/USSF MWR Headquarters Site), reaching 280,000 and 128,000 annual visitors, respectively, at values of $30,000 and $15,000. These advertising packages include a choice of a 300 x 600 px or 970 x 250 px clickable ad for one year, with creatives supplied by the client and requiring a "Paid Advertisement. No Federal endorsement of advertiser intended." disclaimer.
    Lifecycle
    Title
    Type
    Commercial Sponsorship Solicitation: MWR Elements of DAF Sports
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