Varsity Group Billboard Advertising
ID: W50S7125QA003Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7M8 USPFO ACTIVITY IAANG 132DES MOINES, IA, 50321-2720, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Set Aside

No Set aside used (NONE)
Timeline
    Description

    The Department of Defense, specifically the Department of the Army, is soliciting a sole source contract for billboard advertising services through Varsity Group for the Iowa Air National Guard during the 2025-26 school year. The contractor will be responsible for providing LED billboard advertising at specified high schools in Iowa, ensuring a minimum of 200,000 impressions per month while adhering to government regulations and quality standards. This initiative is crucial for local recruiting efforts, as it aims to enhance visibility and engagement within the educational sector. Interested parties can reach out to Cody Benjamin at cody.benjamin.4@us.af.mil or call 515-261-8520 for further details regarding the solicitation.

    Point(s) of Contact
    Files
    Title
    Posted
    The document outlines a Limited Sources Justification for the acquisition of LED billboards by the 132D Wing Contracting in Des Moines, Iowa. This procurement falls under the Multiple Award Schedule Program and aims to secure digital advertising solutions for high school gyms and stadiums across several specified districts. The justification highlights that Varsity Group is the sole vendor able to provide the required advertising services at the identified locations, corroborated by comprehensive market research including consultations with multiple high schools. The contracting officer certifies the accuracy of the information presented and expresses intent to foster competition in future procurements. This document reflects the agency's efforts to adhere to regulations while addressing specific advertising needs in the educational sector, emphasizing the constraints that led to selecting a singular source for this acquisition.
    The Performance Work Statement (PWS) outlines the requirements for a contractor to provide LED billboard advertising services for the Iowa Air National Guard during the 2025-26 school year. The contractor is responsible for all resources necessary to perform the service, including personnel and materials, while adhering to government regulations and maintaining quality standards. Services must be provided during operating hours at specified high schools, with advertisements rotating multiple times throughout events. A minimum of 200,000 impressions per month is required, and the contractor must report on demographics and ad performance monthly. Key stipulations include the prohibition of telework, compliance with installation regulations, and contractor identification requirement to prevent confusion with government employees. A Quality Assurance Surveillance Plan will monitor performance, and a designated Contract Manager must oversee contract execution. The government will supply digital artwork but no other materials or equipment. The PWS emphasizes compliance with federal policies related to security, trafficking, and conflicts of interest. Overall, the document establishes guidelines to ensure effective advertising services that support local recruiting efforts while adhering to operational standards.
    The document outlines the solicitation for a Women-Owned Small Business (WOSB) contract involving the provision of LED Billboard Advertising Services in Iowa Public Schools. The requisition includes specifics like the solicitation and order numbers, effective dates, and contact details for inquiries. It sets the expectation for the contractor to supply all necessary personnel and equipment for the project, with a delivery timeline from August 18, 2025, to June 30, 2026. Key contractual terms incorporate various FAR and DFARS clauses, emphasizing compliance with federal regulations such as payment terms, labor standards, and prohibitions on certain business practices. The contractor is expected to complete representations and certifications regarding business status (e.g., whether the contractor is a small business, economically disadvantaged, or veteran-owned). Overall, this solicitation emphasizes promoting small businesses, particularly those owned by women and veterans, in government contracting, while ensuring adherence to federal regulations and encouraging fair business practices.
    Lifecycle
    Title
    Type
    Solicitation
    Similar Opportunities
    WVARNG Advertising at West Virginia University
    Buyer not available
    The Department of Defense, specifically the Department of the Army, is seeking to procure advertising services at West Virginia University through the West Virginia Army National Guard (WVARNG). This opportunity is justified under FAR 6.305(a), which mandates public availability of the justification required by FAR 6.303-1, as outlined in 10 U.S.C. 2304(l) and 10 U.S.C. 3204(f). The procurement is essential for effective management and advertising support, ensuring the agency meets its outreach and recruitment objectives. Interested parties can contact Erica D. Oldaker at erica.d.oldaker.civ@army.mil or by phone at 304-473-5265 for further details regarding this opportunity.
    SBA Media Services
    Buyer not available
    The Department of Defense, specifically the Department of the Army, is seeking contractor services for media advertising on behalf of the Minnesota Army National Guard (MNARNG). The primary objective is to acquire radio and television advertisements through the State Broadcasters Association (SBA) and to facilitate Public Service Advertising (PSA) via the Non-Commercial Sustaining Announcement (NCSA) program, which supports non-profits and government agencies in disseminating public service messages effectively. This procurement is crucial for ensuring that public interest messages are communicated in an organized manner, enhancing community awareness and engagement. Interested parties can reach out to Sandi Freeman at sandra.j.freeman6.mil@army.mil or call 320-616-3126 for further details regarding this opportunity.
    Recruiting Personal Presentation Items BPA
    Buyer not available
    The Department of Defense, specifically the South Dakota National Guard, is seeking contractors to provide Personal Presentation Items (PPI) for its Recruiting and Retention Battalion through Blanket Purchase Agreements (BPAs). The procurement aims to supply items featuring South Dakota National Guard logos, which are essential for recruitment efforts and public representation. The BPAs will be established for a duration not exceeding five years, with the solicitation expected to be posted within a week of this presolicitation notice. Interested parties can reach out to Andrew Kennedy at andrew.j.kennedy16.civ@army.mil or by phone at 605-737-6731 for further details.
    Commercial Sponsorship Solicitation: MWR Elements of DAF Sports
    Buyer not available
    The Department of Defense, specifically the Department of the Air Force, is soliciting commercial sponsorship for its Morale, Welfare, and Recreation (MWR) program, which aims to enhance the quality of life for Air Force personnel and their families. This opportunity allows non-federal entities to sponsor various elements of the MWR program, including sports events, facility enhancements, and marketing initiatives, thereby gaining access to a dedicated military audience while supporting community well-being. Sponsorship benefits include brand exposure through event signage and digital media, direct engagement with participants, and opportunities for corporate social responsibility. Interested sponsors can contact Sheila Anderson at sheila.anderson@us.af.mil or the Air Force Services Center Marketing at afsva.svk.distro@us.af.mil for further details on available sponsorship packages and to discuss proposals. Sponsorship values range from $500 to $10,000 per sport, with advertising opportunities on relevant websites priced at $30,000 and $15,000 for one year.
    98 inch TV and 30 foot HDMI Cable and Mobile TV Cart Stand up to 110 inch TV
    Buyer not available
    The Department of Defense, specifically the Department of the Army, is seeking qualified vendors to provide a 98-inch television, a 30-foot HDMI cable, and a mobile TV cart stand capable of supporting displays up to 110 inches. This procurement aims to enhance audiovisual capabilities at Fort Leonard Wood, MO, ensuring that the necessary equipment is available for various operational and training purposes. The opportunity is set aside for small businesses under the SBA guidelines, with the relevant NAICS code being 334220, which pertains to radio and television broadcasting and wireless communications equipment manufacturing. Interested vendors can reach out to Samantha Hooker at samantha.a.hooker.civ@army.mil or call 573-596-6877 for further details regarding the solicitation process.
    Sources Sought Notice - K-12 Data services digital platform USMA West Point
    Buyer not available
    The Department of Defense, through the U.S. Military Academy (USMA) Directorate of Admissions, is seeking small businesses to provide a K-12 data services digital platform aimed at enhancing recruitment strategies for qualified applicants. The contractor will be responsible for delivering comprehensive K-12 school data, market intelligence tools, and premium profile services, with key deliverables including initial data setup within 30 days, monthly insight reports, and quarterly strategy reviews. This procurement is crucial for leveraging data-driven strategies to identify and engage potential candidates nationwide. Interested small businesses must submit their responses by December 11, 2025, at 4 PM EST to Leslie Duron at leslie.a.duron.civ@army.mil, including the Sources Sought Notice ID (W911SD26QA003) in the subject line.
    CAF Red Tail Squadron
    Buyer not available
    The Department of Defense, specifically the Department of the Air Force, is seeking to procure services related to the CAF Red Tail Squadron at Little Rock Air Force Base in Arkansas. This opportunity is categorized under a Sole Source Justification, indicating that the procurement is intended for a specific vendor due to unique qualifications or capabilities. The services are likely tied to social and recreational activities that support the mission and morale of the Air Force personnel. Interested parties can reach out to Kali Finke or Abigail Hebert at the provided contact information for further details regarding this opportunity.
    DAF MWR Gaming League Sponsorship Support
    Buyer not available
    The Department of the Air Force is seeking commercial sponsorship support for its Morale, Welfare, and Recreational (MWR) E Gaming initiative, aimed at enhancing community engagement and recruitment efforts through competitive and recreational gaming events. This opportunity allows sponsors to connect with a dynamic audience of active duty and civilian personnel, comprising a significant gaming community with over 40,000 social followers. Sponsorship levels range from $25,000 to $150,000, offering various benefits such as logo placements and promotional materials at events and on social media. Interested sponsors should submit proposals at least one month prior to the desired partnership start date, and for further inquiries, they can contact Sheila Anderson at sheila.anderson@us.af.mil or the Air Force Services Center Marketing at afsva.svk.distro@us.af.mil.
    NNSY Job Fair Advertising
    Buyer not available
    The Department of Defense, through the Norfolk Naval Shipyard (NNSY), is seeking qualified small businesses to provide advertising services in support of its Job Fair scheduled for 2025. The procurement aims to deliver comprehensive advertising solutions, including radio and television campaigns, to effectively promote job opportunities in engineering and technician roles at NNSY, utilizing various media platforms and targeted advertising strategies. This initiative is crucial for enhancing recruitment efforts for critical workforce positions within the shipyard, ensuring compliance with federal regulations and promoting small business participation. Interested contractors should note that a solicitation is anticipated to be posted around December 3, 2025, and can contact Jason D. Fittro at Jason.Fittro@navy.mil or Denise J. Swain at denise.j.swain.civ@us.navy.mil for further information.
    National Salute to America's Heroes Event
    Buyer not available
    The Department of Defense, specifically the Department of the Army, is seeking contractors to provide marketing services for the National Salute to America's Heroes (NSAH) event, which includes the US Army SaluteFest component. The objective of this procurement is to support the marketing efforts for this significant Memorial Day event, which honors American heroes. The services will be performed in Miami Beach, Florida, and are crucial for promoting the event and ensuring its success. Interested parties can reach out to Charles G. Trumpfheller at 502-624-8046 or via email at Charles.G.Trumpfheller.civ@army.mil for further details.