NNSY Job Fair Advertising
ID: N4215825QN009Type: Presolicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE NAVYNORFOLK NAVAL SHIPYARD GFPORTSMOUTH, VA, 23709-1001, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/opp/c83f5e1cd4014078a66dc5038b65c3fd/view
Timeline
    Description

    The Department of Defense, through the Norfolk Naval Shipyard (NNSY), is seeking qualified small businesses to provide advertising services in support of its Job Fair scheduled for 2025. The procurement aims to deliver comprehensive advertising solutions, including radio and television campaigns, to effectively promote job opportunities in engineering and technician roles at NNSY, utilizing various media platforms and targeted advertising strategies. This initiative is crucial for enhancing recruitment efforts for critical workforce positions within the shipyard, ensuring compliance with federal regulations and promoting small business participation. Interested contractors should note that a solicitation is anticipated to be posted around December 3, 2025, and can contact Jason D. Fittro at Jason.Fittro@navy.mil or Denise J. Swain at denise.j.swain.civ@us.navy.mil for further information.

    Files
    Title
    Posted
    N4215825QN009 P0001 Amendment.pdf
    This document is an amendment to a solicitation pertaining to a contract for radio and television advertising by the Norfolk Naval Shipyard (NNSY) aimed at recruiting applicants for career fairs held from February to December 2025. The modification specifies the Statement of Work, which includes the production and airing of a hiring advertisement across various media platforms, including cable TV, radio, and social media, to promote job opportunities in engineering and technician roles at NNSY. The advertising campaign will feature a mix of commercial formats, including celebrity endorsements via Cameo.com, targeted ads on platforms like Facebook and Instagram, and geographical targeting via digital geo-fencing strategies to reach potential applicants within Hampton Roads, Central Virginia, and the Outer Banks of North Carolina. The document outlines requirements for advertisement frequency, metrics tracking, content script details, and a cancellation policy. It also provides contact information for subject matter experts involved in the project. This communication emphasizes the government's proactive approach to enhance recruitment for critical workforce positions within the shipyard.
    N4215825QN009 P0002.pdf
    This document is an amendment to a federal solicitation, specifically altering the due date for offers regarding a contract with the Norfolk Naval Shipyard. The key change is the extension of the offer submission deadline from December 16, 2024, at 10:00 AM to December 13, 2024, at 11:00 AM EST. The amendment maintains that all other terms and conditions of the original solicitation remain unchanged. It specifies how contractors must acknowledge receipt of this amendment to avoid the rejection of their offers and outlines the methods to do so, including inclusion in submitted offers or via separate correspondence. The amendment is issued by the contracting officer and requires no signature from the contractor. The correspondence indicates that it is part of the contract modification process, adhering to federal regulations. This procedural update ensures a streamlined process for prospective contractors, reinforcing compliance and administrative clarity in managing federal contracts.
    N4215825QN009 posting.pdf
    The document contains a solicitation (N4215825QN009) for advertising services to support the Norfolk Naval Shipyard (NNSY) Career Fair 2025. It outlines the requirements and terms for potential contractors to submit their offers, with a due date of December 16, 2024. The solicitation includes several service items related to radio and television advertising for specific months leading up to the event. The offerors are required to indicate their acceptance of terms and conditions, provide pricing details, and demonstrate compliance with various regulations, including those related to small businesses and telecommunications equipment. Key evaluation criteria involve technical acceptability, pricing, and past performance, with an emphasis on small business participation. The document also contains clauses incorporating federal and defense acquisition regulations addressing a wide array of topics including safeguarding government information, compliance with labor standards, and the prohibition against certain telecommunications equipment. The solicitation reflects the government's initiative to ensure fair competition while promoting small business and veteran-owned enterprises. Overall, it serves as a framework for acquiring advertising services critical to the recruitment efforts of the naval shipyard while ensuring adherence to legal and regulatory standards.
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    Title
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