The Department of Defense, specifically the Army National Guard Bureau, is seeking to establish a contract for advertising at Washington State University (WSU) sporting events, focusing on the 2025 season. The procurement involves a limited competition justification for a firm fixed-price contract with Cougar Sports Properties, the exclusive provider of WSU sports advertising, to facilitate LED advertising during football and basketball games, as well as permanent signage at various sports venues. This initiative aims to promote the Washington Air National Guard to targeted demographics for recruitment purposes, emphasizing the necessity of this approach to meet advertising needs effectively. Interested parties can reach out to Matthew Berube at matthew.berube@us.af.mil or call 509-247-7221 for further information.