UTSA Recruitment J&A
Type: Special Notice
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7N2 USPFO ACTIVITY TXANG 149LACKLAND AFB, TX, 78236-0123, USA

NAICS

Advertising, Public Relations, and Related Services (5418)

PSC

MISCELLANEOUS ITEMS (9999)

Set Aside

No Set aside used (NONE)

Original Source

https://sam.gov/opp/a82b74397578469a8cf00be334e35ca0/view
Timeline
    Description

    The Department of Defense, specifically the Department of the Army, is seeking to award a contract for marketing and advertising services to the University of Texas at San Antonio (UTSA) aimed at recruiting and retaining members for the Texas Air National Guard (149FW). The contract, valued at $50,000, will utilize various advertising platforms, including LED signage at sporting events and campus bus advertisements, to effectively engage a young adult demographic critical for recruitment efforts. This initiative underscores the strategic importance of UTSA's local demographic reach, as the justification for a sole-source contract cites UTSA's unique capability to connect with the target audience. Interested parties can contact Capt Derek Guedes at derek.guedes.3@us.af.mil or by phone at 210-612-0153 for further details.

    Point(s) of Contact
    Capt Derek Guedes
    (210) 612-0153
    derek.guedes.3@us.af.mil
    Files
    Title
    Posted
    I.A.02 Limited Competition Justification (FAR 681316.505)_2025.06.26 (002).pdf
    The document outlines a justification for a contract valued at $50,000 between the National Guard Bureau and the University of Texas at San Antonio (UTSA) for marketing and advertising services aimed at recruiting and retaining members for the Texas Air National Guard (149FW). This initiative encompasses multiple advertising platforms, including LED signage at sporting events, campus bus advertisements, and various on-campus activations aimed at engaging a young adult demographic. The justification cites 41 USC 1901 and FAR 13.106-1(b)(1) as the authority for soliciting from a single source, indicating that UTSA is uniquely positioned to reach the target audience critical for recruiting purposes. The action is designated as a new contract under a firm-fixed-price arrangement. The document includes approvals from a technical representative and a contracting officer, confirming the necessity and adequacy of the justification for proceeding without competitive bidding. It emphasizes the strategic importance of UTSA's local demographic reach for the ANG’s recruiting efforts, demonstrating the exclusive qualification of UTSA for this contract.
    Lifecycle
    Title
    Type
    UTSA Recruitment J&A
    Currently viewing
    Special Notice
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