Sponsorship Solicitation for MWR Elements of DAF Sports Programs
ID: D1EZVFB2FQJ1-03Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE AIR FORCEFT9041 802 FSS FSVFJBSA LACKLAND, TX, 78236-5500, USA

NAICS

Media Buying Agencies (541830)

PSC

SUPPORT- PROFESSIONAL: OTHER (R499)

Original Source

https://sam.gov/workspace/contract/opp/0e83cd267d7d409990204ab333c9b91e/view
Timeline
    Description

    The Department of the Air Force is soliciting commercial sponsorship for its Morale, Welfare, and Recreation (MWR) sports programs, aimed at enhancing the quality of life for Air Force personnel and their families. This opportunity allows non-federal entities to engage with a dedicated military audience while supporting various recreational activities, including sports events, fitness programs, and community support initiatives. Sponsorship packages range from $25,000 to $150,000, offering benefits such as brand exposure through event signage, marketing materials, and direct engagement with participants. Interested sponsors can contact Sheila Anderson at sheila.anderson@us.af.mil or +1 380-456-8453 for more information and to discuss proposal submissions.

    Point(s) of Contact
    Sheila Anderson
    +1 380-456-8453
    sheila.anderson@us.af.mil
    Files
    Title
    Posted
    DAFGL Solicitation Packet.pdf
    The "Sponsorship Opportunities" document outlines a solicitation for commercial sponsorship by Air Force Gaming (AFG), an official U.S. Air Force initiative. AFG aims to boost the morale, welfare, and readiness of Airmen and Guardians through gaming, fostering camaraderie and supporting mental well-being, professional development, resilience, teamwork, and strategic thinking. The program targets active duty and civilian personnel, with a significant demographic under 34 and a strong presence on PC and console platforms. Key statistics highlight AFG's reach with over 41,000 social followers, 19,900 active competitors, and 51,700 registered users. Sponsorship packages range from $25,000 (Bronze) to $150,000 (Title), offering benefits like website and social media shout-outs, logo placement, press releases, live broadcast ads, co-branded collateral, and sponsored video series. Tailored packages and additional opportunities for season, league, and event-specific sponsorships are also available.
    Sports Partnership Ops.pdf
    The document outlines sponsorship and advertising opportunities with DAF SPORTS, U.S. AIR FORCE, targeting federal government RFPs and grants. Sponsorship items include warm-up gear ($10k), towels ($2.5k), water bottles ($2.5k), duffle bags ($4k), headbands ($500), and electrolytes ($500), all per sport covering male and female for the season. Custom packages are available. Advertising platforms are dafsports.com (280k annual reach, $30k value) and myairforcelife.com (128k annual reach, $15k value). Advertising includes a choice of a 300x600 px or 970x250 px clickable ad for one year. Advertisers must supply creatives and include a disclaimer: “Paid Advertisement. No Federal endorsement of advertiser intended.”
    Standard Commercial Sponsorship Agreement.pdf
    This document outlines a standard commercial sponsorship agreement between an Air Force Morale, Welfare and Recreation (MWR) Fund, a nonappropriated fund instrumentality (NAFI), and a commercial sponsor. The agreement details responsibilities for sponsorship support and recognition for an activity, event, or program. The sponsor provides financial and/or in-kind support and receives limited advertising privileges. Key terms include the relinquishment of ownership rights by the sponsor, prohibitions against using U.S. Air Force insignia or implying federal endorsement, and requirements for prior approval of promotional materials. The agreement also specifies restrictions on giveaways, outlines conditions for assignment and termination, and includes optional clauses for specific scenarios such as alcohol sponsorship, financial service competition, after-action reports, first right of refusal, on-site business transactions, indemnification, liability insurance, and various termination conditions. The document emphasizes mutual understanding and adherence to Air Force guidelines to avoid implied federal endorsement.
    Lifecycle
    Title
    Type
    Sponsorship Solicitation for MWR Elements of DAF Sports Programs
    Currently viewing
    Solicitation
    Similar Opportunities
    Commercial Sponsorship Solicitation: MWR Elements of DAF Sports
    Dept Of Defense
    The Department of Defense, specifically the Department of the Air Force, is soliciting commercial sponsorship for its Morale, Welfare, and Recreation (MWR) program, which aims to enhance the quality of life for Air Force personnel and their families. This opportunity allows non-federal entities to sponsor various elements of the MWR program, including sports events, facility enhancements, and marketing initiatives, thereby gaining access to a dedicated military audience while supporting community well-being. Sponsorship benefits include brand exposure through event signage and digital media, direct engagement with participants, and opportunities for corporate social responsibility. Interested sponsors can contact Sheila Anderson at sheila.anderson@us.af.mil or the Air Force Services Center Marketing at afsva.svk.distro@us.af.mil for further details on available sponsorship packages and to discuss proposals. Sponsorship values range from $500 to $10,000 per sport, with advertising opportunities on relevant websites priced at $30,000 and $15,000 for one year.
    CAF Red Tail Squadron
    Dept Of Defense
    The Department of Defense, specifically the Department of the Air Force, is seeking to procure services related to the CAF Red Tail Squadron at Little Rock Air Force Base in Arkansas. This opportunity is categorized under a Sole Source Justification, indicating that the procurement is intended for a specific vendor due to unique qualifications or capabilities. The services are likely tied to social and recreational activities that support the mission and morale of the Air Force personnel. Interested parties can reach out to Kali Finke or Abigail Hebert at the provided contact information for further details regarding this opportunity.
    RAFL/RAFM Sports Officials
    Dept Of Defense
    The Department of Defense, through the Department of the Air Force, is seeking proposals for Sports Officials Services at RAF Lakenheath and RAF Mildenhall in the United Kingdom. The procurement involves providing certified sports officials for approximately 2,500 games annually across various sports, including flag football, basketball, volleyball, softball, and indoor soccer, over a base year and three option years, with a total contract value of $16.5 million. These services are crucial for supporting the sporting events and seasons at both bases, ensuring professional officiating and adherence to regulations. Proposals are due by January 22, 2026, and must be submitted electronically to the primary contacts, Connor Jeter and Hannah Foster, with evaluations based on a Lowest Price Technically Acceptable approach.
    628 FSS Military and Family Readiness Support Services
    Dept Of Defense
    The Department of Defense, through the 628th Force Support Squadron (FSS) at Joint Base Charleston, South Carolina, is seeking qualified contractors to provide Military and Family Readiness Support Services. The procurement aims to deliver a range of support services, including financial management, personal and work-life balance assistance, employment support, and IT hardware/application support, all in compliance with DoD and Air Force standards. These services are crucial for addressing the unique challenges faced by military members and their families, ensuring their well-being and readiness. Interested parties must submit their capability statements and relevant information to Lt. Aaryn Scires at aaryn.scires.2@us.af.mil by January 14, 2026, at 10:00 AM EST, as this is a sources sought announcement for market research purposes only.
    Luke Air Force Base 2026 Air Show - Video Screen Services
    Dept Of Defense
    The Department of Defense, through the United States Air Force, is soliciting proposals for video screen services for the Luke Air Force Base 2026 Air Show. The contract requires the vendor to provide and operate large outdoor video screens capable of displaying both pre-recorded and live feeds, with setup scheduled for March 18-19, operations from March 20-22, and removal on March 23, 2026. This event is significant, expecting an audience of 100,000 to 200,000 attendees daily, and the contractor must ensure high visibility and operational uptime of the screens throughout the air show. Interested small businesses must submit their quotes by January 12, 2026, at 1500 EST, and can contact 2d Lt Jalen Johnson or Jacqueline C. Aranda for further information. The estimated contract value is up to $40 million, with funding currently unavailable until the award is made.
    Multi-Domain Force Applications and Traffic Management for Unmanned Aircraft Systems (M-FAT)
    Dept Of Defense
    The Department of Defense, through the Department of the Air Force, is seeking innovative research proposals under the Broad Agency Announcement (BAA) FA8750-25-S-7004, titled "Multi-Domain Force Applications and Traffic Management for Unmanned Aircraft Systems (M-FAT)." The primary objective is to enhance Counter-small Unmanned Aerial System (C-sUAS) capabilities, focusing on advancements in Electronic Warfare, Cyberspace Operations, Command and Control Automation, and UAS Traffic Management systems. This initiative is critical for improving defense mechanisms against small unmanned aerial threats and ensuring the safe integration of unmanned aircraft into airspace. The total estimated funding for this BAA is approximately $499 million, with individual awards ranging from $500,000 to $20 million, and proposals are accepted until August 4, 2030. Interested parties should submit white papers as initial submissions and can direct inquiries to Tristen Carrig at tristen.carrig@us.af.mil or Amber Buckley at amber.buckley@us.af.mil.
    WINGS OVER SOLANO AIR SHOW TENTS, TABLES, AND CHAIRS RENTAL
    Dept Of Defense
    The Department of Defense, specifically the 60th Contracting Squadron at Travis Air Force Base, is seeking qualified vendors for the rental of tents, tables, chairs, and linens for the 2026 Wings Over Solano Air Show. The procurement requires uniform white tents, tables, and chairs, along with blue or black table linens, to be delivered and installed at designated concrete locations within the air show venue from April 23-26, 2026. This opportunity is crucial for ensuring a well-organized and visually cohesive event, and it is open to small businesses, including various subsets such as Small Disadvantaged Businesses and Service-Disabled Veteran-Owned Small Businesses. Interested vendors must submit their responses, including company details and a capabilities package, via email by January 15, 2026, at 1:00 PM Pacific Time to the designated contacts, SSgt Alexander Love Gaunt and A1C Shepard Hicks.
    Multi-Spectrum Defensive Electronic Warfare (MSDEW) Advanced Research Announcement (ARA)
    Dept Of Defense
    The Department of Defense, through the Air Force Research Laboratory (AFRL), has announced the Multi-Spectrum Defensive Electronic Warfare (MSDEW) Advanced Research Announcement (ARA), inviting proposals for research and development aimed at enhancing national defense capabilities in electronic warfare. The program focuses on developing advanced sensors and systems to improve joint lethality in contested environments, enabling the U.S. military to effectively strike diverse targets while under attack and operate across all domains. With an estimated funding of $396.6 million available until July 13, 2027, interested parties are encouraged to engage with government representatives prior to proposal submission, ensuring compliance with security classifications and operational safety regulations. For further inquiries, contact Kathryn Skaleski at kathryn.skaleski@us.af.mil or Richard Bailey at richard.bailey.26@us.af.mil.
    RTWS Termination- A3A, IAS, & amp; SEF Staff Support
    Dept Of Defense
    The Department of Defense, specifically the Department of the Air Force, is seeking support services for the RTWS Termination project, which involves technical, logistical, and operational assistance for airfields, special use airspace, and ranges managed by the Headquarters Air Combat Command (HQ ACC). The procurement aims to enhance the capabilities of various divisions within HQ ACC, including the Airspace, Ranges, and Airfield Operations Division (A3A), the Resources and Budget Division (A3R), and the International Affairs Security Cooperation (IAS), which collectively support airfield operations, financial guidance, and foreign military sales. This opportunity is crucial for maintaining operational readiness and safety for the 1,100 aircraft under HQ ACC's purview. Interested parties can reach out to Desiree Logan at desiree.logan@us.af.mil or Edward Smith at edward.smith.65@us.af.mil for further information.
    UTSA Recruitment J&A
    Dept Of Defense
    The Department of Defense, specifically the Department of the Army, is seeking to award a contract for marketing and advertising services to the University of Texas at San Antonio (UTSA) aimed at recruiting and retaining members for the Texas Air National Guard (149FW). The contract, valued at $50,000, will utilize various advertising platforms, including LED signage at sporting events and campus bus advertisements, to effectively engage a young adult demographic critical for recruitment efforts. This initiative underscores the strategic importance of UTSA's local demographic reach, as the justification for a sole-source contract cites UTSA's unique capability to connect with the target audience. Interested parties can contact Capt Derek Guedes at derek.guedes.3@us.af.mil or by phone at 210-612-0153 for further details.