Sponsorship Solicitation for MWR Elements of DAF Sports Programs

The "Sponsorship Opportunities" document outlines a solicitation for commercial sponsorship by Air Force Gaming (AFG), an official U.S. Air Force initiative. AFG aims to boost the morale, welfare, and readiness of Airmen and Guardians through gaming, fostering camaraderie and supporting mental well-being, professional development, resilience, teamwork, and strategic thinking. The program targets active duty and civilian personnel, with a significant demographic under 34 and a strong presence on PC and console platforms. Key statistics highlight AFG's reach with over 41,000 social followers, 19,900 active competitors, and 51,700 registered users. Sponsorship packages range from $25,000 (Bronze) to $150,000 (Title), offering benefits like website and social media shout-outs, logo placement, press releases, live broadcast ads, co-branded collateral, and sponsored video series. Tailored packages and additional opportunities for season, league, and event-specific sponsorships are also available.

The document outlines sponsorship and advertising opportunities with DAF SPORTS, U.S. AIR FORCE, targeting federal government RFPs and grants. Sponsorship items include warm-up gear ($10k), towels ($2.5k), water bottles ($2.5k), duffle bags ($4k), headbands ($500), and electrolytes ($500), all per sport covering male and female for the season. Custom packages are available. Advertising platforms are dafsports.com (280k annual reach, $30k value) and myairforcelife.com (128k annual reach, $15k value). Advertising includes a choice of a 300x600 px or 970x250 px clickable ad for one year. Advertisers must supply creatives and include a disclaimer: “Paid Advertisement. No Federal endorsement of advertiser intended.”

This document outlines a standard commercial sponsorship agreement between an Air Force Morale, Welfare and Recreation (MWR) Fund, a nonappropriated fund instrumentality (NAFI), and a commercial sponsor. The agreement details responsibilities for sponsorship support and recognition for an activity, event, or program. The sponsor provides financial and/or in-kind support and receives limited advertising privileges. Key terms include the relinquishment of ownership rights by the sponsor, prohibitions against using U.S. Air Force insignia or implying federal endorsement, and requirements for prior approval of promotional materials. The agreement also specifies restrictions on giveaways, outlines conditions for assignment and termination, and includes optional clauses for specific scenarios such as alcohol sponsorship, financial service competition, after-action reports, first right of refusal, on-site business transactions, indemnification, liability insurance, and various termination conditions. The document emphasizes mutual understanding and adherence to Air Force guidelines to avoid implied federal endorsement.