Email Marketing Delivery Service and Software Maintenance
ID: VA-25-00019994Type: Sources Sought
Overview

Buyer

VETERANS AFFAIRS, DEPARTMENT OFVETERANS AFFAIRS, DEPARTMENT OFTECHNOLOGY ACQUISITION CENTER NJ (36C10B)EATONTOWN, NJ, 07724, USA

NAICS

Other Computer Related Services (541519)

PSC

IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SOFTWARE AS A SERVICE (DA10)

Original Source

https://sam.gov/opp/b642adb217584ee490fe4c35dc5e988c/view
Timeline
    Description

    The Department of Veterans Affairs (VA) is seeking qualified vendors to provide an Email Marketing Delivery Service and Software Maintenance solution for its Office of Public Affairs. The objective is to implement a cloud-based Software-as-a-Service (SaaS) platform that supports secure, authenticated communications with a unique subscriber base exceeding 28 million individuals, while ensuring compliance with FedRAMP Moderate standards. This platform will facilitate customized communication campaigns, multi-channel messaging, and detailed analytics, enhancing the VA's outreach and engagement strategies. Interested parties should direct inquiries to Dennis Simms at Dennis.Simms@va.gov or Michael Weckesser at Michael.Weckesser@va.gov, with responses to the Request for Information (RFI) due by May 22, 2025, and a desired service start date of July 29, 2025.

    Point(s) of Contact
    Dennis Simms
    (848) 377-5132
    Dennis.Simms@va.gov
    Michael Weckesser
    (512) 981-4453
    Michael.Weckesser@va.gov
    Files
    Title
    Posted
    PD- DRAFT 9MAY2025.docx
    The Department of Veterans Affairs (VA) seeks a Commercial-Off-the-Shelf (COTS) cloud-based Email Marketing Delivery Service and Software Maintenance. The objective is to modernize communications with a focus on quality over quantity, targeting a unique subscriber base exceeding 28 million. The selected Software-as-a-Service (SaaS) platform must ensure compliance with FedRAMP Moderate standards, providing secure, authenticated communication without direct connections to VA systems. Key functionalities include multi-channel messaging (email, SMS), customizable campaigns, detailed analytics, and integration with internal VA data systems. The contract spans a 12-month base period with four 12-month options and optional tasks including short message service (SMS) capabilities, individual messaging, and enhanced reporting API capability. Requirements emphasize data security, accessibility compliance (Section 508), and support for user-friendly interfaces. Additionally, the VA mandates adherence to the Privacy Act and User Identity Management standards. The successful contractor will play a crucial role in enhancing the VA's outreach and engagement strategies while ensuring compliance with federal regulations and maintaining user trust through transparent and relevant communication.
    RFI Posting SAM - Email Marketing.docx
    The Department of Veterans Affairs (VA) is issuing a Request for Information (RFI) to gather insights on potential email marketing delivery services and software maintenance solutions for its Office of Public Affairs. This document is strictly for market research, and responses will not be considered as proposals or bids, with no financial compensation for participants. Interested parties are required to detail their capabilities related to the draft product description, including technical features, FedRAMP authorization levels, corporate experience, socio-economic size classifications, and any applicable certifications for Service-Disabled Veteran-Owned Small Businesses. Furthermore, respondents should indicate their ability to meet set-aside requirements and list any existing government contracts or schedules. All inquiries and responses are to be directed to specified contacts at the VA by stated deadlines. The primary goal of this RFI is to assist the VA in strategizing its procurement process without binding the government to any commitments.
    RFI QA.pdf
    The document outlines responses to inquiries related to a Request for Information (RFI) concerning a new production platform for the Department of Veterans Affairs (VA). Key details include an extension for responses to May 22, 2025, and a desired service start date of July 29, 2025. The VA anticipates a limited transition period from the incumbent vendor without overlap in contracted efforts. Security requirements will be set at a FedRamp Moderate level due to data sensitivity, with user data available for strategic campaigns including demographics and service-related information. The VA will not directly connect the platform to its networks but may allow secure API connections with targeted systems. Email Marketing Delivery Services will be utilized for internal communications, reaching approximately 700,000 employees. The document emphasizes the importance of protecting potentially sensitive data while ensuring effective communication channels and integration with existing VA systems.
    Lifecycle
    Title
    Type
    Email Marketing Delivery Service and Software Maintenance
    Currently viewing
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