BYU Sports Marketing Intent to Sole Source
ID: W911YP25RA008Type: Special Notice
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7N3 USPFO ACTIVITY UT ARNGDRAPER, UT, 84020-2000, USA

NAICS

Marketing Consulting Services (541613)

PSC

SUPPORT- MANAGEMENT: PUBLIC RELATIONS (R708)

Original Source

https://sam.gov/opp/e14aa38a80c7497ebadfd1a255709525/view
Timeline
    Description

    The Department of Defense, specifically the Utah Army National Guard, intends to award a sole source contract to Brigham Young University (BYU) for sports marketing and advertising services. This procurement aims to secure rights and sponsorships for various sports events, including football and men's basketball, with a focus on out-of-home marketing strategies that will enhance the visibility of the National Guard. The contract will be a firm-fixed price arrangement, with proposals due by 0700 AM (mountain) on June 16, 2025, and interested vendors must be registered in the System for Award Management (SAM) and comply with cybersecurity assessments. For further inquiries, potential bidders can contact Otha Henderson at otha.b.henderson.civ@army.mil.

    Point(s) of Contact
    Otha Henderson
    otha.b.henderson.civ@army.mil
    Files
    Title
    Posted
    A-2 I.A.02 Limited Competition Justification (FAR 681316.505)_2025.03.06 Updated - signed.pdf
    The document contains a notice regarding technical difficulties in displaying its content, specifically referencing an issue with viewing PDF files. It instructs users to upgrade to the latest version of Adobe Reader, providing links for download and assistance. Additionally, it contains trademark information for Windows, Mac, and Linux operating systems, identifying them as registered trademarks. The purpose of the document is to inform users about access issues with the file and to prompt them to take action to view the necessary information, which appears to be missing from the document due to format compatibility problems. This announcement highlights the importance of having compatible software for accessing federal government files, including RFPs and grants, underscoring the necessity of technology in facilitating government communication and operational transparency.
    Solicitation - W911YP25RA008.pdf
    The Women-Owned Small Business (WOSB) solicitation document focuses on acquiring commercial products and services specifically designed for women-owned businesses. It outlines essential information such as requisition numbers, solicitation dates, and contact details for inquiries. The solicitation is structured to provide comprehensive information necessary for bidders, including details about delivery requirements, payment methods, and applicable contract clauses, notably the Federal Acquisition Regulation (FAR) clauses that govern contract administration. The scope of the solicitation includes specific marketing and advertising services for BYU sports from July 2025 to June 2026, emphasizing a fixed price arrangement. It stipulates compliance with various federal clauses related to small business concerns, veteran-owned businesses, and restrictions on foreign procurements and telecommunications equipment. The document serves as a formal invitation for eligible businesses to engage with federal contracting opportunities, promoting inclusion of women-owned and economically disadvantaged women-owned businesses in federal procurement processes. This effort aligns with broader federal initiatives to enhance the participation of diverse business entities in government contracts.
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    BYU Sports Marketing Intent to Sole Source
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