The Department of Transportation, specifically the Federal Highway Administration (FHWA), is initiating a Broad Agency Announcement (BAA) for the Accelerating Market Readiness (AMR) Program, aimed at soliciting innovative solutions to enhance the adoption of emerging technologies in the transportation sector. The program's objectives include conducting national assessments of innovations, providing a shared-risk environment for field proof-of-concept activities, and facilitating the documentation and communication of findings to promote widespread adoption among transportation agencies. This five-year BAA is expected to open from October 29, 2024, to October 28, 2029, with the first call anticipated to coincide with the BAA release, and interested parties should prepare to submit white papers as specified in future calls. For further inquiries, contact Kristen Hayes at kristen.hayes@dot.gov or Khadija Osman at Khadija.Osman@dot.gov.