The United States Agency for International Development (USAID) is inviting applications for a cooperative agreement to implement the Kenya and East Africa (KEA) Social and Behavior Change (SBC) Activity, aimed at improving health behaviors across various sectors such as malaria, HIV, family planning, maternal health, and global health security. The initiative emphasizes the need for comprehensive technical approaches that address social and structural factors influencing health behaviors, while fostering collaboration among multiple stakeholders within the health system. With a total funding ceiling of $14,950,000 over five years, including an expected base award of approximately $6.25 million, interested applicants must ensure compliance with regulatory requirements, including Unique Entity Identifier (UEI) registration and System for Award Management (SAM) compliance. The application deadline is May 8, 2024, and further details can be obtained by contacting My Di T Le at hpnsolicitations@usaid.gov.