R426--MEDIA OUTREACH
ID: 36C24225Q0198Type: Sources Sought
Overview

Buyer

VETERANS AFFAIRS, DEPARTMENT OFVETERANS AFFAIRS, DEPARTMENT OF242-NETWORK CONTRACT OFFICE 02 (36C242)ALBANY, NY, 12208, USA

NAICS

Radio Broadcasting Stations (516110)

PSC

SUPPORT- PROFESSIONAL: COMMUNICATIONS (R426)

Original Source

https://sam.gov/opp/5223d30d2c3c4ecb88ab4185171c3498/view
Timeline
    Description

    The Department of Veterans Affairs, specifically the Stratton VA Medical Center in Albany, NY, is seeking qualified broadcast companies to provide media outreach services aimed at enhancing communication with veterans in its service area. The primary objective is to procure a contract that includes at least 26 commercial radio spots, with a maximum of 250 spots, and to establish a web presence that effectively engages the target audience across multiple counties, particularly in the Capital Region and Southern Adirondacks. This initiative is crucial for ensuring veterans and their families are informed about enrollment, benefits, and health programs available to them. Interested entities must submit a written Expression of Interest by December 22, 2024, and can contact Contract Specialist Mariangie Rivera at mariangie.rivera@va.gov or 518-626-6246 for further details.

    Point(s) of Contact
    Mariangie RiveraContract Specialist
    (518) 626-6246
    mariangie.rivera@va.gov
    Files
    Title
    Posted
    36C24225Q0198.docx
    The Department of Veterans Affairs’ Stratton VA Medical Center in Albany, NY, is issuing a Sources Sought Notice to identify broadcast companies capable of enhancing communications with local radio stations and online platforms. The aim is to effectively reach target audiences within the hospital's catchment area, which encompasses numerous counties in New York and parts of Vermont, particularly focusing on the Capitol Region and Southern Adirondacks. The objective is to maximize outreach and engagement with veterans and stakeholders in these regions. Interested entities are instructed to respond by December 22, 2024, with further details available in attached documents related to the Request for Information (RFI) and Statement of Work (SOW) for this procurement initiative. The contracting office for this solicitation is NCO 2, located at the Stratton VA Medical Center in Albany.
    P01 SOW -RFI 36C24225Q0198.pdf
    The Albany Stratton VA Medical Center (VAMC) is seeking a contract for media outreach to effectively communicate with veterans in its service area. The project aims to maximize outreach through local radio and web platforms, targeting a demographic that includes veterans and their families across multiple counties in upstate New York, particularly in the Capital District and Southern Adirondacks. The scope of work involves providing at least 26 commercial radio spots, with a maximum of 250 spots, alongside collaborating with the radio station for web presence that includes VA links and resources. The contractor must focus on programming appealing to veterans, including targeted demographic analyses, event participation, and audience engagement strategies. The contract is set to span 12 months, starting March 1, 2025, with options for four additional years. Non-compliance issues will be addressed swiftly, ensuring adherence to the established terms. This initiative reflects a broader commitment by the VAMC to enhance communication and outreach efforts for veterans, ensuring they are informed of enrollment, benefits, and health programs available to them.
    RFI-DESCRIPTION 36C24225Q0198.pdf
    The Department of Veterans Affairs' Network Contracting Office (NCO) 2 is conducting a market survey to identify qualified firms for "Media Outreach" services at the Samuel S. Stratton VA Medical Center in Albany, NY. This notification serves solely for market research; it is not a request for proposals. Interested parties are required to submit a written Expression of Interest (EOI) by December 22, 2024, providing specific company details, capability statements, and socioeconomic status information. The information gathered will assist the government in making informed acquisition decisions. A subsequent solicitation may follow this notice, publicized on SAM.gov. This process is critical in determining potential suppliers' capabilities and business classifications, including various small business designations. The overall aim is to enhance outreach services within the medical center, reflecting the government’s commitment to engaging qualified vendors.
    Lifecycle
    Title
    Type
    R426--MEDIA OUTREACH
    Currently viewing
    Sources Sought
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