Real Warriors Campaign
ID: HT001125RFI0211Type: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEFENSE HEALTH AGENCY (DHA)DEFENSE HEALTH AGENCYFALLS CHURCH, VA, 22042, USA

NAICS

All Other Professional, Scientific, and Technical Services (541990)

PSC

SUPPORT- PROFESSIONAL: OTHER (R499)

Original Source

https://sam.gov/opp/91adad4d350c4d6fb17ddb96b751f83c/view
Timeline
    Description

    The Department of Defense, through the Defense Health Agency (DHA), is seeking information from vendors to support the Real Warriors Campaign (RWC), which focuses on promoting mental health awareness and reducing stigma among military personnel and their families. The initiative requires campaign management support, including content development, outreach activities, and performance evaluation, aimed at addressing issues such as depression, suicide prevention, and substance abuse. This RFI is part of a broader commitment to enhance psychological health within the military community, with the anticipated performance period starting in July 2025 and lasting up to five years. Interested parties must submit a tailored Capability Statement by April 17, 2025, and can contact Aileen Floyd at aileen.s.floyd.civ@health.mil or Jeanna Butler at jeanna.m.butler.civ@mail.mil for further information.

    Files
    Title
    Posted
    A.02 PWS PHCoE Real Warriors Campaign DRAFT.docx
    The Department of Defense's Defense Health Agency has outlined a Performance Work Statement (PWS) for a non-personal services contract aimed at providing campaign management support for the Real Warriors Campaign (RWC). This initiative promotes mental health awareness among military personnel and families while combating stigma associated with seeking care. The contractor will manage all necessary services, including content development, outreach activities, and performance evaluation, to enhance the effectiveness of the campaign focusing on issues like depression, suicide prevention, and substance abuse. Key objectives include coordinating with government entities and stakeholders, developing educational materials across various platforms, ensuring timely updates to campaign content, and analyzing outreach effectiveness. The contract spans a base period of 12 months with four optional renewal periods, emphasizing a structured transition and comprehensive quality control and assurance measures. The contractor is required to comply with federal standards, including training and security protocols, while maintaining accountability for all produced materials, which will be owned by the government. This initiative represents a significant commitment by the Defense Health Agency to support psychological health within the military community effectively.
    HT001125RFI0211 Real Warriors Campaign.pdf
    The Defense Health Agency (DHA) issued a Request for Information (RFI) regarding the Psychological Center of Excellence's (PHCoE) Real Warriors Campaign (RWC) to gather insights and potential capabilities for campaign support. This RFI seeks to identify vendors experienced in creating and disseminating campaign materials and strategic communication plans, particularly regarding mental health awareness and suicide prevention efforts. The RWC aims to reduce stigma around mental health issues and promote help-seeking behaviors among military personnel and their families. The anticipated performance period starts in July 2025, lasting up to five years. Interested parties must submit a tailored Capability Statement detailing their experience and organizational information by April 17, 2025. The document emphasizes that responses are not binding and are for market research only, as the government has not committed to a procurement decision. Overall, this RFI underscores the DHA’s focus on mental health advocacy within the military, encouraging community engagement and resource utilization.
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    Real Warriors Campaign
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