Marketing Professional Educational Training at USMA
ID: PANMCC25P0000018959Type: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW6QM MICC-WEST POINTWEST POINT, NY, 10996-1514, USA

NAICS

Colleges, Universities, and Professional Schools (611310)

Original Source

https://sam.gov/opp/f19131629e9245c7abffcc4b429f4f22/view
Timeline
    Description

    The Department of Defense, specifically the Army, is seeking qualified small businesses to provide professional educational training for marketing professionals in Chicago, Illinois, near the AEMO headquarters. The objective is to deliver a five-day training course that enhances marketing practices for Army Enterprise Marketing Officers, leveraging insights from previous training sessions while adhering to established government standards. Interested firms must respond to this Sources Sought Notice by providing detailed information about their capabilities, experience, and proposed approaches by May 5, 2025, to Dayanna Wallace at dayanna.wallace.civ@army.mil. This opportunity is set aside for small businesses, and the anticipated NAICS code for this procurement is 611310.

    Point(s) of Contact
    Dayanna Wallace
    dayanna.wallace.civ@army.mil
    Files
    Title
    Posted
    20250304 - PWS Marketing Professional Education.pdf
    This Performance Work Statement (PWS) outlines a contract for the AEMO Professional Education Training Program, aimed at delivering advanced marketing training to Army Enterprise Marketing Officers (FA58s) by leveraging previous training sessions. The contractor is tasked with providing all necessary personnel, materials, and facilities for delivering a five-day training course designed to enhance marketing practices and assess outcomes from prior training. The PWS emphasizes quality control, requiring a developed Quality Control Plan (QCP) and ongoing monitoring of performance through the Quality Assurance Surveillance Plan (QASP). Key components also include providing comprehensive training materials and meals during sessions, maintaining compliance with safety and security regulations, and completing various trainings, including anti-terrorism and information assurance. The document highlights the importance of continuous development in response to organizational needs while ensuring adherence to government standards and efficiency in operations. Targets for acceptable quality levels are set to ensure the program meets objectives effectively and aligns with the government’s investment return expectations.
    Lifecycle
    Title
    Type
    Marketing Professional Educational Training at USMA
    Currently viewing
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