Commercial Solutions Opening (CSO) for 338 Enterprise Sourcing Squadron (ESS) Human Capital
ID: FA300225SC002Type: Special Notice
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE AIR FORCEFA3002 338 ESS CCJBSA RANDOLPH, TX, 78150-4300, USA

NAICS

Educational Support Services (611710)

PSC

EDUCATION/TRAINING- VOCATIONAL/TECHNICAL (U006)

Set Aside

No Set aside used (NONE)
Timeline
    Description

    The Department of Defense, through the 338th Enterprise Sourcing Squadron (338 ESS), is seeking innovative commercial solutions for Human Capital (HC) services, specifically focusing on an AI-enabled Marketing and Communications Campaign Management System to enhance recruitment efforts for the Air Education and Training Command (AETC). The objective is to modernize recruitment processes by streamlining campaign creation, workflow management, and data tracking, while integrating with existing data sources and adhering to DoD security standards. This opportunity is crucial for addressing capability gaps in military recruitment and is open to submissions of White Papers, with the first phase due by November 3, 2025, at 11:00 AM CST. Interested parties should direct inquiries to Melody Taylor at melody.taylor@us.af.mil or 2d Lt Philip Napier at philip.napier@us.af.mil, and monitor SAM.gov for updates and amendments.

    Point(s) of Contact
    2d Lt Philip Napier
    philip.napier@us.af.mil
    Files
    Title
    Posted
    The 338th Enterprise Sourcing Squadron (ESS) is issuing a Commercial Solutions Opening (CSO) under solicitation number FA300225SC001, seeking innovative commercial solutions for Human Capital (HC) services including training, education, and human resources support for the Air Education and Training Command (AETC). The CSO encourages submissions of White Papers addressing specific Areas of Interest (AOIs) and emphasizes technological advancements, capability gap closures, and fulfilling mission needs. The submission process is organized into three phases: the initial White Paper submission, a potential Pitch Session, and a Request for Proposal (RFP) phase based on initial evaluations. The Government plans to award Firm-Fixed Price contracts or Other Transactions (OTs) as appropriate, with funding contingent on availability. Non-traditional defense contractors and small businesses are particularly encouraged to participate. The proposal evaluations will focus on factors such as technical merit, importance to agency objectives, and funds availability, with a structured process for evaluating Phase I, II, and III submissions. Additionally, the document outlines requirements for a Small Business Subcontracting Plan, data rights assertions, and organizational conflict of interest analyses, providing a comprehensive framework for potential offerors to engage with the government in this solicitation.
    The 338th Enterprise Sourcing Squadron (338 ESS) is seeking innovative commercial solutions for Human Capital (HC) services, including training, education, and human resources, to support the Air Education and Training Command (AETC). This Commercial Solutions Opening (CSO) is continuously open, inviting offerors to submit White Papers detailing strategic sourcing solutions. The process involves a two- or three-phased approach: an initial White Paper submission (Phase I), followed by a potential Pitch Session (Phase II), and finally a Request for Proposal (Phase III). Awards, typically Firm-Fixed Price contracts or Other Transactions, are subject to funding availability. The CSO encourages participation from non-traditional defense contractors and small businesses, emphasizing innovative solutions that address capability gaps and technological advancements. Offerors must adhere to specific submission guidelines for each phase, with evaluations based on technical merit, program importance, and fund availability.
    The 338th Enterprise Sourcing Squadron (ESS) has issued a Commercial Solutions Opening (CSO) FA300225SC002, aimed at soliciting innovative commercial solutions for Human Capital (HC) services to support the Air Education and Training Command (AETC). This ongoing solicitation seeks white papers that address specific Areas of Interest (AOIs) related to training, education, and human resources. The document encourages participation from non-traditional defense contractors and small businesses, emphasizing the need for innovative solutions that close capability gaps and leverage technological advancements. The submission process includes a phased evaluation, starting with white papers, followed by potential pitch sessions and requests for proposals. The evaluation criteria focus on technical merit, applicability, and funding availability. Key documents outline requirements for proprietary information, technical approaches, statements of work, and pricing. Firms are urged to develop and submit small business subcontracting plans in compliance with federal mandates. Overall, this solicitation exemplifies the government's approach to fostering innovation and engaging a diverse range of contractors to enhance governmental capabilities while following formal solicitation processes.
    This document outlines the Department of the Air Force Marketing Enterprise's strategy for connecting military brands with future Airmen and Guardians across the Regular Air Force (RegAF), Air National Guard (ANG), Air Force Reserve Command (AFRC), and United States Space Force (USSF). It emphasizes a "Total Force" approach, integrating each component's unique mission and recruiting challenges with tailored SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for accession numbers, awareness, trust, and digital presence. The document details specific marketing requirements, target audiences, and messaging themes for each component, including the need for scale and breadth of opportunity for RegAF, community identity and education benefits for ANG, continuation of service and civilian career integration for AFRC, and legitimacy and specialized STEM recruitment for USSF. It also highlights shared infrastructure, brand consistency, and the use of tools like AI-powered Virtual Counselors to simplify transitions for Guard and Reserve members.
    The United States Air Force's Air Education and Training Command (AETC) seeks an innovative, AI-enabled Marketing and Communications Campaign Management System to modernize recruitment efforts. This system aims to streamline campaign creation, workflow management, and data tracking by leveraging internal DAF content and AI-powered tools. Key objectives include enhancing recruitment effectiveness, optimizing operational efficiency, and reducing reliance on external agencies. The solution must integrate with existing data sources and third-party applications while adhering to stringent DoD security and accessibility standards. Proposals will be evaluated on alignment with DAF objectives, technical feasibility, scalability, and cost-effectiveness. Submissions for Phase 1 are due by November 3, 2025.
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