Media Services for Medical Officer Recruiting
ID: PANNGB-25-P-0000-030301Type: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7NG USPFO ACTIVITY MN ARNGLITTLE FALLS, MN, 56345-4173, USA

NAICS

Periodical Publishers (513120)

PSC

SUPPORT- PROFESSIONAL: COMMUNICATIONS (R426)

Set Aside

No Set aside used (NONE)
Timeline
    Description

    The Department of Defense, specifically the Minnesota Army National Guard (MN ARNG), is seeking sources capable of providing media services for recruiting medical officers. The primary objective is to utilize print and electronic media advertising to effectively reach medical students and licensed professionals, including nurses, doctors, and behavioral health specialists. This procurement is crucial for enhancing recruitment efforts within the medical field, ensuring that the MN ARNG can attract qualified candidates to serve. Interested vendors should submit their capability statements, including relevant experience and business details, to Mr. Dan Bart at daniel.g.bart.civ@army.mil by 11:00 AM CST on December 5, 2025. This opportunity is classified as a Sources Sought notice and does not constitute a solicitation or commitment by the government.

    Point(s) of Contact
    Files
    Title
    Posted
    This Performance Work Statement outlines the requirements for a contractor to provide Officer Recruitment Media Advertising Services for the Minnesota Army National Guard. The primary objective is to reach medical students and professionals through state and local advertising on existing print, digital, and website platforms. The contract includes a base year and four option years. The contractor must adhere to the ARNG Style Guide, use the ROI Tracking Tool, and ensure all advertisements include "NATIONALGUARD.com" and/or "1-800-GO-GUARD." Key deliverables include monthly status reports, performance tracking reports, and participation in local meetings. The PWS also details requirements for quality control, government-furnished property, installation access, security, data rights, and combating trafficking in persons, emphasizing compliance with federal regulations and military policies.
    Lifecycle
    Title
    Type
    Sources Sought
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