The Department of Veterans Affairs (VA) Network Contracting Office 2 intends to award a sole source contract to Cumulus Media, Inc. for radio advertising services, specifically targeting the VA WNY Healthcare System in Buffalo, New York. This one-year contract will encompass radio and stream commercials, as well as video impressions on the WHTT and WGRF stations. The procurement is classified under NAICS code 541810 for Advertising Agencies and PSC code R701 for advertising support, emphasizing the importance of effective communication in promoting healthcare services to veterans. Interested firms may submit written notifications of their capability to meet the requirements by October 24, 2024, at 12:00 p.m. (EST) to Taylor Richter at Taylor.Richter@va.gov, as the government reserves the right to proceed with the award if no responses are received.