The Department of Veterans Affairs (VA) intends to award a sole source contract to Lamar Media Corp. for media marketing services, specifically print and digital billboard advertising, targeting the VA WNY Healthcare System in Buffalo, New York. This one-year contract falls under NAICS code 541850, which pertains to indoor and outdoor display advertising, with a small business size standard of $34.5 million. The procurement is significant as it aims to enhance the visibility and outreach of the VA's healthcare services to veterans in the region. Interested firms that believe they can meet the requirements are invited to submit written notifications by October 22, 2024, at 12:00 p.m. (EST) to Contract Specialist Taylor Richter at Taylor.Richter@va.gov, as the government retains discretion on whether to proceed based on the responses received.