The Department of Veterans Affairs (VA) is seeking proposals for a communications support contract under the presolicitation notice 36C10X25R0008 for the ChooseVA campaign. This initiative aims to bolster public confidence in the VA by enhancing internal and external communications about its key messages, particularly regarding the Secretary’s initiative on ChooseVA. The contractor will be responsible for developing various communication materials, including videos, digital media, and advertisements like billboards and pamphlets, though printing is not included in this contract. Key tasks include supporting strategic direction, managing communication projects, developing engaging VA communication products, and fostering internal and external outreach. The contractor must also create customizable materials for diverse audiences, ensuring communications are integrated and align with the agency’s goals. The RFP may include evaluation factors and is subject to changes before finalization. This project underscores the VA's commitment to improving the experiences of Veterans and fostering a well-informed workforce committed to its mission.

The Performance Work Statement (PWS) for the Veterans Affairs (VA) Office of Public and Intergovernmental Affairs (OPIA) outlines a comprehensive communications campaign, specifically the ChooseVA initiative, aimed at improving VA's public and internal communications. The contractor will provide strategic support by developing various media products (videos, brochures, advertisements) to convey VA's commitment to serving veterans. Key tasks include management and development of communication materials, tracking project progress, and coordinating campaign efforts to effectively engage both veterans and VA employees. Regular reporting, including bi-weekly progress reports and quarterly meetings, is mandated to ensure transparency and performance assessment. The contractor is also tasked with creating high-quality videos highlighting veteran experiences, advertisement placements across multiple media platforms, and internal outreach initiatives to inspire VA employees. Quality assurance measures are set to monitor service performance, ensuring that all outputs are timely and meet established standards, including compliance with Section 508 requirements for accessibility. This document exemplifies the government’s emphasis on accountability, effective communication, and the promotion of veteran services while seeking professional support through an RFP framework.

The document outlines a Request for Proposal (RFP) issued by the Department of Veterans Affairs, specifically focusing on providing strategic and tactical communication support for the ChooseVA campaign. The contractor is expected to create various media and communications materials, such as videos and digital products, to promote VA services and employment opportunities. This contract is structured as an Indefinite Delivery/Indefinite Quantity (IDIQ) with a total potential value of $90 million, setting a minimum guarantee of $100,000. Proposals must be submitted electronically, and pricing includes fixed labor rates derived from an IDIQ pricing schedule. The ordering period is five years, with individual task orders lasting up to five years, encompassing delivery timelines and performance standards. Key aspects of the contract include compliance with Section 508 accessibility standards, detailed invoicing requirements through electronic submission, and provisions addressing potential conflicts of interest and information security. The overarching goal is to enhance communication strategies to engage veterans effectively, emphasizing the significance of advertising and outreach to raise awareness about VA services, ensuring that contractors uphold professional and ethical conduct throughout the contract's duration.