OKARNG Advertising and Marketing
ID: W912L624R0563Type: Combined Synopsis/Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7NV USPFO ACTIVITY OK ARNGOKLAHOMA CITY, OK, 73111-4398, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)
Timeline
    Description

    The Department of Defense, through the Oklahoma Army National Guard (OKARNG), is seeking proposals for advertising and marketing services for the 2024-2025 academic year, specifically targeting outreach during OSSAA championship events. The procurement aims to enhance recruitment efforts by increasing visibility and awareness of the OKARNG's benefits through various advertising mediums, including public address announcements, videoboard commercials, and signage at key athletic events. This opportunity is set aside for small businesses under NAICS code 541810, with proposals due by September 23, 2024, at 1:00 p.m. CST. Interested parties should direct their inquiries and proposals to Candace O'Brian and Harvetta Taylor via the provided email addresses.

    Files
    Title
    Posted
    This document provides instructions for offerors submitting proposals in response to a Request For Quote (RFQ). The award criteria are based on the "Lowest Price Technically Acceptable" approach, requiring proposals to be rated as either "Acceptable" or "Unacceptable" against specified technical evaluation criteria. Offerors must submit a complete proposal by the specified deadline, including acknowledgment of RFQ amendments, a technical proposal aligned with evaluation criteria, and a price proposal meeting the Statement of Work (SOW) specifications. Proposals submitted late will be deemed "Non-Responsive." Only proposals from offerors with an "Active" status in the SAM.gov database and a favorable "Determination of Responsibility" will be evaluated technically. Technical acceptability must meet the SOW's requirements, and failure to demonstrate capability results in an unacceptable rating. The submission deadline is September 23, 2024, by 1:00 pm CST, with proposals directed to designated army representatives. Overall, this document establishes a structured process for proposal evaluation and emphasizes adherence to specified technical and administrative requirements, ensuring compliance and accountability in federal contracting processes.
    This memorandum outlines the justification for an acquisition of the Tiger Tug Model 8.0 under the Federal Acquisition Regulation (FAR) Part 13, citing other than full and open competition. The procurement is driven by the need for a specific brand model due to exclusive licensing agreements and the proprietary rights held by the original equipment manufacturer. The Oklahoma Army National Guard (OKARNG) intends to purchase eight units to enhance safety and operational efficiency in aircraft ground handling, aligning with existing equipment already in use. The Tiger Tug Model 8.0 is specifically designed for precise movement and low risk of aircraft damage, essential for meeting the demands of the OKARNG's robust operation schedule. Given the requirements, this sole-source procurement intends to ensure reliability and standardization across units, benefitting training and maintenance activities. The urgency of this requirement stems from its mission-critical nature, contributing directly to operational readiness and safety. The memorandum includes certifications from the technical team and contracting officer affirming the accuracy and necessity of this acquisition.
    This memorandum outlines the justification for limited competition for the acquisition of academic advertising, marketing, and sponsoring services for secondary school sports in Oklahoma. Under FAR Part 13, the Contracting Officer may solicit only one source if deemed necessary, and this acquisition does not exceed the simplified acquisition threshold. The justification cites two primary reasons: the existence of proprietary rights and exclusive licensing agreements, as only one company has the sole rights to advertise and sponsor all secondary school post-season sports events. The purpose of this procurement is to effectively recruit and retain quality personnel for the Oklahoma Army National Guard, highlighting the urgency and importance of the service. The memorandum includes certifications confirming the accuracy of the representations made within it. Overall, the document emphasizes the uniqueness of the required service provider and the need for an expeditious response to support military recruitment efforts.
    The document outlines provisions and clauses relevant to a Combined Synopsis Solicitation aimed at conveying critical regulations and requirements for government contracts. It includes references to various Federal Acquisition Regulation (FAR) clauses, specifically focusing on prohibitions against contracting with entities associated with specific cybersecurity threats (e.g., Kaspersky Lab), requirements for telecommunications services, and stipulations for small business participation. Key clauses highlight compliance with laws and executive orders concerning procurement practices, labor standards, and ethical conduct. Additionally, the inclusion of provisions regarding electronic payment processing and the management of government property emphasizes the document’s practical operational focus. The overarching purpose is to establish a standardized framework ensuring accountability and compliance for government contractors engaged in commercial products and services, thereby fostering transparency and efficiency in government acquisitions. The document serves as a comprehensive guide for contractors, ensuring they understand the responsibilities and restrictions associated with government contracts.
    The Oklahoma Army National Guard (OKARNG) Recruiting and Retention Battalion (RRB) has issued a Statement of Work (SOW) for marketing and advertising support for the 2024-2025 academic year, with a focus on outreach during OSSAA championship games. The contract outlines requirements for advertising, including public address announcements, videoboard commercials, signage, digital rotations, and communication through emails and program ads at events. The OKARNG will also primarily market during wrestling events, featuring logos on awards and media backdrops, with opportunities for recruiters to engage with attendees. Additional promotional efforts include tabletop recruiting and providing information at high-traffic areas during championships. The contractor is responsible for fulfilling all deliverables listed, though the OKARNG reserves the right to not attend some events without repercussions for the contractor. The ultimate goal is to increase visibility and awareness of the benefits of joining the OKARNG to potential recruits during key athletic events.
    Lifecycle
    Title
    Type
    Combined Synopsis/Solicitation
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