The Request for Information (RFI) No. 72049724RFI00003, issued by USAID/Indonesia on March 7, 2024, seeks input on an upcoming maternal and child health (MCH) flagship activity aimed at reducing maternal and newborn mortality rates in Indonesia. This RFI calls for responses from various organizations, including NGOs, universities, and local entities, to provide feedback on draft objectives for enhancing MCH care targeting vulnerable populations. The main problem identified is the poor quality of clinical care despite increased access through the national health insurance scheme. Disparities in care quality across regions contribute to high maternal and newborn mortality rates, which the government seeks to address by 2030 in alignment with Sustainable Development Goals. The proposed activity will focus on strengthening health systems, enhancing quality assurance, and fostering civic engagement to demand better health services. Three objectives are outlined: improving the supply of quality services, increasing demand through behavioral change and accountability, and fostering innovations for policy reforms. These efforts aim to create a sustainable health care environment that can effectively address maternal and child health challenges throughout Indonesia.