The Department of Defense, through the U.S. Naval War College (USNWC), is seeking professional development services aimed at enhancing faculty members' personal branding and online presence via social media and personal websites. The initiative focuses on equipping approximately 200 faculty and staff with skills in establishing an online identity, leveraging social media effectively, crafting engaging content, and driving audience engagement. This professional development workshop is crucial for fostering faculty capabilities in digital branding and content creation strategies, with a target completion date set for August 2025. Interested organizations are invited to submit a Capability Statement by April 29, 2025, detailing their relevant experience and pricing information, with inquiries directed to Carolyn Gillman at carolyn.gillman@usnwc.edu or by phone at 401-856-5694.