Communication Planning and Support Services
ID: W9124J-25-R-CPSTType: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW6QM MICC-FDO FT SAM HOUSTONFORT SAM HOUSTON, TX, 78234-1361, USA

NAICS

Administrative Management and General Management Consulting Services (541611)

PSC

IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SOFTWARE AS A SERVICE (DA10)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/opp/d15ecdcfe15d45cfb5e703b89fd94122/view
Timeline
    Description

    The Department of Defense, specifically the Office of the Chief of Public Affairs (OCPA) within the Army, is seeking qualified small businesses to provide Communication Planning and Support Services through a non-personal services contract. The procurement aims to deliver comprehensive operational support, communication research, analysis, outreach, product development, and training, with a focus on enhancing public engagement and maintaining trust in military operations. This initiative is crucial for ensuring effective communication strategies and transparency in addressing sensitive issues related to Army operations. Interested vendors must submit their capability statements by 5:00 P.M. CDT on October 9, 2024, to LaTasha Cardwell at latasha.s.cardwell2.civ@army.mil, with a projected contract period starting December 2024 and a total contract value of approximately $7.5 million.

    Files
    Title
    Posted
    PWS DRAFT_W9124J25RCPST_9.12.24.pdf
    The Performance Work Statement (PWS) outlines requirements for a non-personal services contract aimed at providing communication planning and support services for the Office of the Chief of Public Affairs (OCPA) in the Army. Key aspects include operational support, communication research and evaluation, outreach, and product development, wherein the contractor will be fully accountable without government supervision. The performance period spans one base year and four optional years, beginning December 2024. The contractor must ensure quality control through a comprehensive Quality Control Plan, maintain compliance with security requirements, and staff key personnel with specific qualifications. Essential tasks involve establishing standard operating procedures, optimizing communication processes, and providing analytical support for media engagement. Additionally, the contractor is responsible for collecting and analyzing data related to media and public opinion, revealing trends and suggesting communication strategies. The document underscores a commitment to transparency and effective communication with the public, particularly in addressing sensitive issues related to Army operations. It emphasizes maintaining trust in military operations through proactive, informed communication strategies and the effective dissemination of accurate information. This broad service agreement aims to strengthen public engagement while ensuring operational efficiency within Army public affairs.
    Sources Sought Notice - W9124J25RCPST 20Sept24.pdf
    The U.S. Government, through the Office of the Chief of Public Affairs (OCPA), has issued a Sources Sought Notice (SSN) seeking industry input for a non-personal services contract focused on Communication Planning and Support Services. This initiative encompasses operations support, communication research, analysis, outreach, and training among others, aiming to identify capable small businesses, including those in various socioeconomic categories. The anticipated North American Industry Classification System (NAICS) code is 541611 for Administrative Management and General Management Consulting Services, with a size standard of $24.5 million. The contract is intended to be awarded for a base year with four subsequent option years. Interested vendors are encouraged to submit a capability statement addressing specified questions related to their experience, competition concerns, and pricing structures. Responses are limited to ten pages and must adhere to submission deadlines. The notice clarifies it is not an RFP and does not commit the government to any future solicitations. The government will assess responses to determine potential sources but will not disclose evaluation results.
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    Communication Planning and Support Services
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