The Performance Work Statement (PWS) outlines the requirements for a contractor to execute Name, Image, and Likeness (NIL) marketing services for the Montana Army National Guard (MTARNG) Recruiting and Retention Battalion during the 2025 fiscal year. The primary objective is to elevate brand awareness using influential University of Montana athletes, referred to as "civil leaders." The contractor will select two Tier 1 and two Tier 2 athletes who will participate in various promotional activities, including social media engagements and MTARNG events. Key responsibilities include ensuring athletes wear branded apparel and fulfill specific social media obligations, such as sharing posts related to MTARNG events. The contractor must maintain a consistent workforce and provide data analytics on the civil leaders' promotional efforts monthly. The contract spans from January 1, 2025, to December 31, 2025, with options for two additional years. Notably, the contractor must comply with all government regulations regarding access and security while participating in events. This PWS emphasizes the importance of leveraging athlete influence to promote the opportunities within the MTARNG and enhance its visibility within the target demographic, aligning with governmental recruitment strategies.

The Performance Work Statement (PWS) outlines the requirements for the contractor to provide Name, Image, and Likeness (NIL) influencer marketing services for the Montana Army National Guard (MTARNG) Recruiting and Retention Battalion in 2025. The contractor must recruit college athletes, designated as "Civil Leaders," from the University of Montana to promote MTARNG brand awareness through social media campaigns and participation in organized events. The contract spans one year, with options for two additional years. The Civil Leaders, categorized into Tier 1 and Tier 2 based on specific criteria, will engage in activities like attending events, creating social media content, and participating in a leadership symposium. The document details performance expectations, compliance with quality control measures, and the provision of marketing materials. It specifies contractor responsibilities for athlete management, apparel branding, and data analytics related to social media engagement. In addition, it cites mandatory adherence to various security and operational protocols during contract execution. Overall, the PWS emphasizes the strategic collaboration between MTARNG and collegiate athletes to enhance recruitment efforts and visibility within the targeted demographic.

The document outlines the clauses incorporated by reference and in full text in relation to a federal government Request for Proposals (RFP) focusing on procurement processes and compliance requirements for contractors. It includes relevant clauses that address compensation for former Department of Defense (DoD) officials, safeguarding covered defense information, and whistleblower protections. Key points include stipulations around the electronic submission of payment requests, requirements for using the Wide Area Workflow (WAWF) system, and representation certifications concerning various ownership statuses such as small and disadvantaged business concerns. The purpose of the document is to ensure that contracting officers and potential offerors understand the legal and regulatory framework underpinning the acquisition of goods and services by federal entities. Emphasis is placed on compliance with federal laws regarding telecommunications equipment, labor practices, and environmental considerations, ensuring that contractors adhere to ethical standards while facilitating fair competition for federal contracts. Overall, it serves as a comprehensive guide for vendors on necessary obligations to participate in government contracting effectively.