The Performance Work Statement (PWS) outlines the requirements for a contractor to execute Name, Image, and Likeness (NIL) marketing services for the Montana Army National Guard (MTARNG) Recruiting and Retention Battalion during the 2025 fiscal year. The primary objective is to elevate brand awareness using influential University of Montana athletes, referred to as "civil leaders." The contractor will select two Tier 1 and two Tier 2 athletes who will participate in various promotional activities, including social media engagements and MTARNG events. Key responsibilities include ensuring athletes wear branded apparel and fulfill specific social media obligations, such as sharing posts related to MTARNG events. The contractor must maintain a consistent workforce and provide data analytics on the civil leaders' promotional efforts monthly. The contract spans from January 1, 2025, to December 31, 2025, with options for two additional years. Notably, the contractor must comply with all government regulations regarding access and security while participating in events. This PWS emphasizes the importance of leveraging athlete influence to promote the opportunities within the MTARNG and enhance its visibility within the target demographic, aligning with governmental recruitment strategies.

The Performance Work Statement (PWS) outlines the requirements for the contractor to provide Name, Image, and Likeness (NIL) influencer marketing services for the Montana Army National Guard (MTARNG) Recruiting and Retention Battalion in 2025. The contractor must recruit college athletes, designated as "Civil Leaders," from the University of Montana to promote MTARNG brand awareness through social media campaigns and participation in organized events. The contract spans one year, with options for two additional years. The Civil Leaders, categorized into Tier 1 and Tier 2 based on specific criteria, will engage in activities like attending events, creating social media content, and participating in a leadership symposium. The document details performance expectations, compliance with quality control measures, and the provision of marketing materials. It specifies contractor responsibilities for athlete management, apparel branding, and data analytics related to social media engagement. In addition, it cites mandatory adherence to various security and operational protocols during contract execution. Overall, the PWS emphasizes the strategic collaboration between MTARNG and collegiate athletes to enhance recruitment efforts and visibility within the targeted demographic.

The Montana Army National Guard (MTARNG) is seeking a contractor to implement a Name, Image, and Likeness (NIL) campaign to enhance its brand recognition using University of Montana student athletes as influencers throughout 2025. This initiative aims to recruit athletes who meet specific criteria into two hierarchical tiers, where Tier 1 civil leaders must exhibit significant social media influence or academic achievement, while Tier 2 leaders simply need to maintain good standing in their athletic programs. Responsibilities include selecting civil leaders, providing branded apparel, ensuring social media engagement, and managing participation in MTARNG events. The awardee will facilitate marketing materials and data analytics related to campaign performance. Success will be measured through established performance requirements, governed by a Quality Control Program (QCP) and bi-monthly evaluations. Compliance with security, identification, and training protocols is mandatory, alongside the management of personal identifiable information (PII) as per federal regulations. This performance work statement emphasizes the strategic alignment of military branding with modern recruiting practices, underscoring the public’s visibility of the National Guard's opportunities through innovative outreach.

The document outlines the clauses incorporated by reference and in full text in relation to a federal government Request for Proposals (RFP) focusing on procurement processes and compliance requirements for contractors. It includes relevant clauses that address compensation for former Department of Defense (DoD) officials, safeguarding covered defense information, and whistleblower protections. Key points include stipulations around the electronic submission of payment requests, requirements for using the Wide Area Workflow (WAWF) system, and representation certifications concerning various ownership statuses such as small and disadvantaged business concerns. The purpose of the document is to ensure that contracting officers and potential offerors understand the legal and regulatory framework underpinning the acquisition of goods and services by federal entities. Emphasis is placed on compliance with federal laws regarding telecommunications equipment, labor practices, and environmental considerations, ensuring that contractors adhere to ethical standards while facilitating fair competition for federal contracts. Overall, it serves as a comprehensive guide for vendors on necessary obligations to participate in government contracting effectively.

The Montana Army National Guard (MTARNG) is issuing a Request for Proposals (RFP) focused on athlete engagement through a social media campaign aimed at student recruitment and public awareness. Athletes will participate in promotional activities, including wearing MTARNG branded apparel, sharing monthly social media posts, and participating in events to foster recruitment interest. Key requirements include scheduling and attire specification for various engagements such as a "Day in the Life" Army event and a leadership symposium. Responses must adhere to the RFP structure, with separate budgets for different solicitations. Compliance with positive branding is essential, and each contractor may handle both contracts independently. Performance metrics will involve monitoring social media engagement, with monthly reporting requirements. Transportation will be arranged by MTARNG, with considerations for scheduling around academic and athletic calendars. Overall, the initiative emphasizes building the MTARNG's social media presence and brand recognition while engaging athletes effectively in community outreach.