The Department of Health and Human Services, specifically the Centers for Medicare and Medicaid Services (CMS), is seeking potential service providers for a Software Asset Management (SAM) initiative aimed at enhancing software license utilization and reducing costs. The primary objectives include operating the SAM Program, implementing program transformation services, and providing effective program management to minimize redundant licenses and improve customer service across various Marketplace entities. This initiative is crucial for optimizing IT resources within a multi-cloud environment while adhering to architectural standards and policies. Interested vendors must submit their capability responses via email by December 24, 2024, to Jon Swain at jonathan.swain@cms.hhs.gov or Benjamin Stidham at benjamin.stidham@cms.hhs.gov, as part of CMS's market research efforts to inform future procurement strategies.