R426--FY25-MEDIA OUTREACH SERVICES (B+OPT4)
ID: 36C24225Q0273Type: Combined Synopsis/Solicitation
Overview

Buyer

VETERANS AFFAIRS, DEPARTMENT OFVETERANS AFFAIRS, DEPARTMENT OF242-NETWORK CONTRACT OFFICE 02 (36C242)ALBANY, NY, 12208, USA

NAICS

Radio Broadcasting Stations (516110)

PSC

SUPPORT- PROFESSIONAL: COMMUNICATIONS (R426)
Timeline
    Description

    The Department of Veterans Affairs, specifically the Samuel S. Stratton VA Medical Center in Albany, NY, is seeking to contract media outreach services to enhance communication with veterans in Albany and surrounding counties. The objective is to effectively promote VA enrollment, benefits, and programs through targeted radio and web communications, including the production of up to 250 radio spots and a dedicated web presence. This initiative is crucial for maximizing outreach to veteran audiences, ensuring they are informed and engaged with the medical center's initiatives. Interested contractors must submit their proposals by February 10, 2025, with questions due by February 5, 2025. For further inquiries, contact Mariangie Rivera at Mariangie.Rivera@va.gov or call 518-626-6246.

    Point(s) of Contact
    Mariangie RiveraContracting Officer
    (518) 626-6246
    Mariangie.Rivera@va.gov
    Files
    Title
    Posted
    The Department of Veterans Affairs’ Samuel S. Stratton VA Medical Center in Albany, NY seeks to contract media outreach services via local radio stations to effectively communicate with veterans and maximize outreach within Albany and surrounding counties, including specific focus areas in the Capitol Region and Southern Adirondacks. The contract solicitation, identified as 36C24225Q0273, requires proposals by February 10, 2025, with questions due by February 5, 2025. The objective is to enhance local veteran engagement through targeted communications to various communities, ensuring all VA and veteran audiences are informed and involved with medical center initiatives. Additional details and instructions for submission are provided in attached documents that outline project scope and wage determinations, contributing to an organized and transparent procurement process. This initiative illustrates the VA's ongoing commitment to reach and support veterans through effective media strategies.
    The document is a combined synopsis/solicitation for commercial products and services concerning radio broadcasting for the Albany VAMC (Veterans Affairs Medical Center). It calls for services to enhance communication with veterans in the Albany area via radio and web platforms, including the production of up to 250 radio spots, web presence, and event participation over a contract period from March 1, 2025, to February 28, 2030, with options for extension. Interested contractors must submit a detailed quote including technical capability, past performance, experience, and price for each contract year, following specific guidelines. The evaluation criteria focus on technical capability, past performance, experience, and pricing. A thorough vetting process ensures that bidders are compliant with federal regulations, particularly regarding telecom equipment standards. All submissions must be submitted electronically by February 10, 2025, with a clear submission format. This solicitation reflects the government’s commitment to effective outreach and communication with veteran communities through tailored media strategies.
    The Stratton VA Medical Center (VAMC) seeks to establish a contract for media outreach services aimed at enhancing communication with veterans in the Capital Region and Upstate New York. The RFP emphasizes the need for targeted radio and web communications to effectively promote VA enrollment, benefits, and programs to veterans within a specified geographical area, including Albany and surrounding counties. The contractor will oversee audio and digital media efforts, providing at least 26 to 250 radio spots and a dedicated web presence for VA messaging, while ensuring that all content is approved by the VAMC Public Affairs office. The contractor must deliver engaging content that reaches primarily male and female veterans aged 25 and older during peak listening times. Performance will span from March 1, 2025, to February 28, 2026, with potential extensions. Contractors are expected to have a minimum of 10 years of experience in media outreach. Additionally, the contractor must comply with all guidelines, and any unauthorized additional services will not be reimbursed. This initiative reflects the VA's commitment to effective veteran outreach and communication through modern media channels.
    The document appears to be a compilation of government RFPs (Requests for Proposals) and federal grant applications, focusing on various topics that underpin governmental funding, project requirements, and compliance standards. The main topic revolves around the procurement processes and guidelines for state and local governments in soliciting proposals for funding opportunities, which include detailed information about project specifications, eligibility criteria, and submission guidelines. Key ideas within the document emphasize the importance of adhering to safety and operational standards, as well as the necessity to manage resources effectively during the execution of projects. Moreover, there is a strong emphasis on transparency and accountability regarding the financial allocations and management of federal grants. The tone remains objective, concerned with procedural integrity and compliance with established guidelines, focusing on the clarity necessary for potential applicants and contractors. This document serves as an essential tool for stakeholders interested in understanding the requirements and expectations of engaging in government-funded projects, ensuring that they align their proposals with federal and state regulations. By detailing the various aspects of the proposals, including timelines, formats, and evaluation criteria, the document effectively guides applicants in preparing successful submissions tailored to governmental needs.
    Lifecycle
    Title
    Type
    Combined Synopsis/Solicitation
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