DAF MWR Gaming League Sponsorship Support
ID: D1EZVFB2FQJ1Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE AIR FORCEFT9041 802 FSS FSVFJBSA LACKLAND, TX, 78236-5500, USA

NAICS

Advertising Agencies (541810)

PSC

MISCELLANEOUS ITEMS (9999)

Original Source

https://sam.gov/opp/74b51b0bf78b44afbb829102f0153cea/view
Timeline
    Description

    The Department of the Air Force is seeking commercial sponsorship support for its Morale, Welfare, and Recreational (MWR) E Gaming initiative, aimed at enhancing community engagement and recruitment efforts through competitive and recreational gaming events. This opportunity allows sponsors to connect with a dynamic audience of active duty and civilian personnel, comprising a significant gaming community with over 40,000 social followers. Sponsorship levels range from $25,000 to $150,000, offering various benefits such as logo placements and promotional materials at events and on social media. Interested sponsors should submit proposals at least one month prior to the desired partnership start date, and for further inquiries, they can contact Sheila Anderson at sheila.anderson@us.af.mil or the Air Force Services Center Marketing at afsva.svk.distro@us.af.mil.

    Point(s) of Contact
    Sheila Anderson
    sheila.anderson@us.af.mil
    Air Force Services Center Marketing
    afsva.svk.distro@us.af.mil
    Files
    Title
    Posted
    DAFGL_Solicitation Package.pdf
    The document outlines a solicitation for commercial sponsorship by the Air Force Gaming (AFG), an initiative aimed at improving the morale, welfare, and readiness of Airmen and Guardians through gaming. It targets an audience comprising active duty and civilian personnel, with a demographic split of 55% male and 45% female. The initiative denotes a significant gaming community with over 40,000 social followers and substantial participation across platforms. AFG offers varied sponsorship levels, including Title ($150K), Gold ($100K), Silver ($50K), and Bronze ($25K). Benefits for sponsors include logo placements, promotional materials, and co-branding opportunities at events and on social media. There are also options for season and league sponsorships, covering numerous virtual and live events annually. Interested sponsors are advised to submit proposals at least one month before the desired partnership initiation. This outreach not only facilitates funding through nonappropriated sources but also enhances community engagement among service members, aligning with broader government initiatives to support military personnel. Overall, the document serves as a strategic tool to foster partnerships that enrich the gaming experience within the Air Force community, solidifying camaraderie and support among its members.
    Lifecycle
    Title
    Type
    DAF MWR Gaming League Sponsorship Support
    Currently viewing
    Solicitation
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