Media Monitoring Subscription
ID: M0068124R0009Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE NAVYCOMMANDING GENERALCAMP PENDLETON, CA, 92055-5001, USA

NAICS

Marketing Research and Public Opinion Polling (541910)

PSC

SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION (R422)

Original Source

https://sam.gov/opp/ee7e4d0845f74d458f2fea7aec0d49df/view
Timeline
    Description

    The Department of Defense, specifically the Marine Corps, is seeking proposals for a Media Monitoring Subscription to support the 1st Marine Expeditionary Force (1MEF) Communication Strategy and Operations at Marine Corps Base Camp Pendleton, California. The primary objective of this procurement is to provide comprehensive news and social media analysis services, ensuring continuous monitoring across various platforms, including print, broadcast, and social media, while also offering robust data analytics capabilities. This service is crucial for enhancing strategic communication efforts, allowing the COMMSTRAT office to effectively analyze audience engagement and measure the impact of their communications. Interested vendors should note that the contract is expected to commence on September 30, 2024, and includes a base period of one year with four optional extension years. For further inquiries, potential offerors can contact Timothy Johnson at timothy.johnson@usmc.mil or Maria Caceres at maria.caceres@usmc.mil.

    Point(s) of Contact
    Timothy Johnson
    timothy.johnson@usmc.mil
    MARIA CACERES
    maria.caceres@usmc.mil
    Files
    Title
    Posted
    M0068124R0009 - Media Monitoring Subscription.pdf
    The document outlines a Request for Proposal (RFP) from the I Marine Expeditionary Force (I MEF) for a premier media monitoring subscription. This service aims to enhance information dissemination and strategic communication by providing real-time access to various media sources on local, national, and international levels. Key tasks include ensuring high accessibility, continuous monitoring across multiple platforms—including print, broadcast, and social media—and robust data analytics capabilities. Additional requirements emphasize translation services, user training, and customizable reporting functions. The contract is structured for a base period of one year, with four optional extension years. Compliance with federal regulations, prompt responsiveness to media activity, and the provision of comprehensive user support are highlighted as performance indicators. Ultimately, the goal is to equip the COMMSTRAT office with effective tools to analyze audience engagement and measure communication impact, enhancing the overall strategic communication effort for I MEF.
    M0068124R000900001 - Media Monitoring Subscription.pdf
    The document is an amendment to a request for proposal (RFP) regarding a new contract for an analytic search platform and data source reporting, identified as M203714520707. The amendment clarifies the requirements, including revision of metrics for evaluating relevant experience and definition of platform capabilities. Specifically, the Government emphasizes the need for technical and quality control plans, relevant experience with past contracts, and management oversight, with ratings of acceptable or unacceptable impacting contract eligibility. Key changes involve answering vendors' questions regarding contract specifics, experience evaluation, and expectations for system availability, aligning standards with industry practices. The evaluation will focus on technical approach and pricing, with the intent to award a firm-fixed-price contract, inclusive of optional extensions. The amendment is crucial as it outlines expectations for vendor proposals, ensuring compliance with the Performance Work Statement (PWS) and the government’s operational standards. As such, it plays a critical role in maintaining the integrity and efficacy of government procurement processes for required services.
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    Media Monitoring Subscription
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