Touchdown Fridays WSMV - Sole Source
ID: N0018925QZ132Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE NAVYNAVSUP FLT LOG CTR NORFOLKNORFOLK, VA, 23511-3392, USA

NAICS

Television Broadcasting Stations (516120)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Original Source

https://sam.gov/opp/71506070ca874145b0c2d5829021c2d2/view
Timeline
    Description

    The Department of Defense, through the Navy Talent Acquisition Group (NTAG) Nashville, is seeking proposals for a sponsorship engagement with WSMV Channel 4 for the "Touchdown Fridays" program during Fiscal Year 2025. The primary objective is to enhance recruitment efforts by promoting U.S. Navy career opportunities to students and educators, leveraging media platforms to foster community engagement and partnerships with local academic institutions. The initiative includes deliverables such as advertisement spots, logo visibility during broadcasts, and co-presenting sponsorships, with the performance period set from April 15 to June 15, 2025. Interested parties should note that the proposal due date has been extended to February 24, 2025, and can contact Deneene Bailey at deneene.j.bailey.civ@us.navy.mil or 757-255-8159 for further information.

    Files
    Title
    Posted
    RFQ N0018925QZ132.pdf
    This document outlines the U.S. Navy's Request for Proposal (RFP) N0018925QZ132 for a sponsorship engagement with East Tennessee State University (ETSU) through their Corporate Promotion Program for the fiscal year 2025. The Navy Talent Acquisition Group (NTAG) Nashville seeks to enhance partnerships with academic institutions to recruit potential candidates for the U.S. Navy, exhibiting a commitment to community outreach and career promotion. The key objective is to leverage media platforms, notably through collaborations with WSMV Channel 4, to highlight career opportunities within the Navy. Deliverables include sponsorship integration during broadcasts, multiple commercial slots, and promotional features aimed at engaging students and faculty. Promotional activities are scheduled from April 15 to June 15, 2025, across Tennessee, with no travel requirements or specific security clearances mandated. The proposal encourages participation from small businesses, emphasizing inclusivity in line with established guidelines. Overall, this initiative signifies the Navy's strategy to build relationships within academia to inspire students to consider Navy careers, thereby addressing recruitment goals through community engagement.
    RFQ N0018925QZ132 P0001 Amendment.pdf
    The document serves as an amendment to a federal solicitation (N0018925QZ132) regarding the Navy Talent Acquisition Group (NTAG) Nashville's sponsorship of the WSMV Channel 4 Touchdown Fridays Program for Fiscal Year 2025. Its primary purpose is to address questions on the solicitation, clarify the Performance Work Statement (PWS), and extend the due date for proposals from February 20 to February 24, 2025. Key changes include a revised Performance Work Statement that outlines NTAG Nashville's objective to engage with students and educators to promote U.S. Navy career opportunities. The deliverables involve co-presenting sponsorships, advertisement spots, and logo visibility in broadcasts, with a period of performance set from April 15 to June 15, 2025. The amendment ensures that funding is sourced from the current fiscal year budget and rectifies an error regarding East Tennessee State University’s involvement as a partner in the program. Overall, the document emphasizes NTAG Nashville's commitment to fostering partnerships within local communities and schools, enhancing recruitment efforts through targeted sponsorship initiatives in a local media context.
    SSJ NTAG Nashville_Redacted.pdf
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    Touchdown Fridays WSMV - Sole Source
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