The USAID Partnership Against Corruption (PAC) initiative aims to reduce corruption opportunities in North Macedonia through digital transformation over five years. The government has made strides with an upgraded national e-portal that offers over 120 electronic services; however, user awareness and satisfaction remain low due to poor marketing and suboptimal processes. The PAC will focus on improving public service delivery in sectors vulnerable to corruption, such as healthcare, land administration, and public procurement. Engagement with private sector stakeholders will guide the initiative, identifying obstacles and enhancing service effectiveness. The primary task for the offeror is to create a campaign to increase public awareness of the national e-service portal and its features. This includes developing a PowerPoint presentation detailing creative communications strategies to boost e-service adoption and convey project results to the community. The initiative underscores the importance of digital solutions in combating corruption and enhancing citizen satisfaction in government services.
The document outlines a federal Request for Proposal (RFP) and associated deliverables, focusing on a project that encompasses mobilization, communication strategies, media monitoring, community engagement, and reporting activities. Each deliverable is itemized, detailing the quantity and type required for the base and option years, without specified monetary amounts. Key components include a Quick Start Plan, Audience Reception Report, strategic communication plans, monthly media analyses, and community outreach events. The proposal emphasizes a systematic approach to media engagement, ensuring accountability through regular reporting and analysis. Additional activities noted include content creation for social media, video production, translation services, and travel coordination for event-related needs. Overall, the document serves as a structured guide for contractors to submit bids, ensuring compliance with federal grant standards while fostering effective communication and outreach initiatives throughout the proposed contract period, which includes multiple option years.
The U.S. Agency for International Development (USAID) is issuing a Request for Proposal (RFP) No. 72016524R00002 for a "Communications and Outreach Support Activity" in North Macedonia. The objective is to engage local entities to enhance public awareness of USAID programs and their impacts through high-quality communication products and outreach efforts. A single Firm Fixed Price contract, estimated at up to $500,000 for a five-year period, will be awarded based on best value.
Key activities include analytical support, strategic communications campaign development, media engagement, and producing outreach materials. The successful contractor will enhance USAID's communication capacities, assess strategic needs, and deliver various products, including video content, graphics, and translated materials. The contractor will also perform media monitoring, hold community engagement events, and provide training for USAID staff.
Interested offerors must submit proposals by October 21, 2024. Mandatory steps include a pre-proposal conference and a strict deadline for questions. Proposals must align with outlined criteria in the RFP, emphasizing the need for realistic, reasonable bids that align with USAID’s strategic goals to promote informed and engaged citizenry in North Macedonia. All services are to be delivered in compliance with USAID branding standards, ensuring activities reflect the contributions of the American people.