ChooseVA Sources Sought
ID: 36C10X25Q0014Type: Sources Sought
Overview

Buyer

VETERANS AFFAIRS, DEPARTMENT OFVETERANS AFFAIRS, DEPARTMENT OFSAC FREDERICK (36C10X)FREDERICK, MD, 21703, USA

NAICS

Administrative Management and General Management Consulting Services (541611)

PSC

SUPPORT- PROFESSIONAL: OTHER (R499)

Original Source

https://sam.gov/opp/a065a139ae934e5e8f0b060782aa55bf/view
Timeline
    Description

    The Department of Veterans Affairs (VA) is seeking qualified contractors to provide strategic and tactical communications support for its ChooseVA initiative. The primary objective is to enhance both public and internal communications, ensuring that VA employees are well-informed and engaged in their roles serving veterans. This procurement is crucial for developing a variety of media materials, including videos, logos, and digital content, to effectively promote the ChooseVA campaign while adhering to Section 508 compliance standards for accessibility. Interested vendors should contact Justin Cole at Justin.Cole4@va.gov or Christina Brown at christina.brown13@va.gov for further details, as this is a sources sought notice aimed at gathering market capabilities rather than a formal solicitation.

    Point(s) of Contact
    Justin Cole
    (202) 705-3088
    Justin.Cole4@va.gov
    Christina Brown
    christina.brown13@va.gov
    Files
    Title
    Posted
    ChooseVA Sources Sought.pdf
    The U.S. Department of Veterans Affairs (VA) is soliciting information from potential vendors capable of providing strategic and tactical communications support for the ChooseVA initiative. This notice aims to compile market capabilities and inform procurement planning; it is not a formal solicitation, and the government holds no financial responsibility for responses. The contractor will be tasked with creating and distributing various communication materials, including videos, logos, and digital media, to effectively promote the ChooseVA campaign. Emphasis is placed on integrated internal and external communications, 508 compliance, and tactical project management. Submissions should include a cover sheet with organizational details, capabilities statements, and responses to specific questions related to experience with government projects, particularly within the VA environment. The document also outlines requirements for advertisement placement across diverse media platforms and calls for the advice on various aspects of the campaign's execution. Overall, this document invites organizations to demonstrate their capacity to support the VA's communication needs and engage with the veteran community.
    P09. Performance Work Statement PWS ChooseVA Sources Sought .pdf
    The Veterans Affairs (VA) Office of Public and Intergovernmental Affairs (OPIA) seeks contractors for strategic communications support for its ChooseVA campaign. The goal is to enhance public and internal communications, ensuring VA employees are engaged and informed about their roles in serving veterans. The contractor will develop varied media materials, including videos, pamphlets, and digital content, focusing on VA’s I CARE values. Key deliverables include a comprehensive Advertisement and Communications Plan detailing objectives and strategies for media outreach, management of advertising placements across various channels, and the production of engaging videos showcasing veterans' success stories. The contract operates under a requirements structure, allowing for flexible task orders, with performance evaluated through bi-weekly reports and a Quality Assurance Surveillance Plan. Important considerations include compliance with Section 508 standards for accessibility and adherence to VA's graphic design guidelines. Overall, this procurement aims to strengthen VA's communication efforts, fostering veterans’ awareness and engagement with available services through coordinated, strategic outreach.
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