2025 Regional Agricultural Promotion Program
ID: 355874Type: Posted
Overview

Buyer

Foreign Agricultural Service (USDA-FAS)

Award Range

$0 - $300M

Eligible Applicants

Others

Funding Category

Agriculture

Funding Instrument

Grant

Opportunity Category

Discretionary

Cost Sharing or Matching Requirement

Yes

Original Source

https://grants.gov/search-results-detail/355874
Timeline
    Description

    The U.S. Department of Agriculture, through the Foreign Agricultural Service, is offering funding under the 2025 Regional Agricultural Promotion Program (RAPP) to support market diversification and expand exports of U.S. agricultural commodities. This program is designed for nonprofit trade organizations, state regional trade groups, agricultural cooperatives, and state agencies, with a total funding amount of approximately $300 million, including $25 million specifically earmarked for activities in Africa. The RAPP emphasizes the importance of broad producer representation and diversity in promotional activities, requiring participants to contribute a minimum percentage towards their marketing efforts. Interested applicants must submit detailed marketing plans via the Unified Export Strategy system by October 4, 2024, and can direct inquiries to Curt Alt at Curt.Alt@usda.gov or by phone at (202) 690-4784.

    Point(s) of Contact
    Curt.Alt@usda.gov
    Files
    Title
    Posted
    2025
    2025.pdf
    The U.S. Department of Agriculture, through the Foreign Agricultural Service, is offering funding under the 2025 Regional Agricultural Promotion Program (RAPP) to support market diversification and expand exports of U.S. agricultural commodities. The program is intended for nonprofit trade organizations, state regional trade groups, agricultural cooperatives, and state agencies, with approximately $300 million available, including $25 million earmarked for activities in Africa. Eligible activities focus on generic and branded market promotion, with emphasis on broad producer representation and diversity. A cost-sharing requirement mandates participants contribute a minimum percentage towards their promotional activities. Applicants must submit detailed marketing plans through the Unified Export Strategy system by October 4, 2024. The funding process includes a multi-phase review to assess the quality of applications, with a strong emphasis on past performance, management capabilities, and strategic planning. Overall, the RAPP aims to enhance the competitiveness of U.S. agricultural exports, ensure effective fund allocation, and uphold compliance with federal regulations.
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