FY 25 Google Marketing Platform Support Contract Renewal Requirements
ID: 63000-25-0082Type: Sources Sought
Overview

Buyer

SECURITIES AND EXCHANGE COMMISSIONSECURITIES AND EXCHANGE COMMISSIONSECURITIES AND EXCHANGE COMMISSIONWASHINGTON, DC, 20549, USA

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

PSC

IT AND TELECOM - BUSINESS APPLICATION SOFTWARE (PERPETUAL LICENSE SOFTWARE) (7A21)

Original Source

https://sam.gov/opp/49993d79a28d458b9453e1daf0c28c8a/view
Timeline
    Description

    The U.S. Securities and Exchange Commission (SEC) is seeking small business sources for the renewal of the Google Marketing Platform Support Contract, specifically for Google Analytics Software and Support. The SEC aims to award a single contract with optional periods extending up to five years, which will include annual licensing fees, data collection support for handling significant event volumes, development support for ad hoc reporting, and staff training on GA4 reporting capabilities. This initiative underscores the SEC's commitment to enhancing its data analytics capabilities while ensuring compliance with security protocols. Interested vendors should submit their Capability Statements to Paul J. LaFranchise at lafranchisep@sec.gov by the specified deadline, with responses limited to 20 pages.

    Point(s) of Contact
    Paul J. LaFranchise
    (202) 551-7736
    lafranchisep@sec.gov
    Files
    Title
    Posted
    Google-Marketing-Platform-Support-Contract-Renewal-Requirements-FY25.docx
    The FY 25 Google Marketing Platform Support Contract seeks quotes to renew the existing contract ending on March 31, 2025, covering Google Analytics and Google Tag Manager. Key requirements include: 1. **Annual License Fee**: A fee for Google Analytics use on SEC websites, with online support ticket access and biweekly assistance meetings. 2. **Data Collection Fee**: Estimated to handle 150-200 million events monthly, with fluctuations in actual bills. 3. **Development Support**: At least 100 hours for ad hoc reporting, including updates or new tag creations on five active GA4 properties. Notably, developers should be U.S. citizens with SEC network clearance for access to specific intranet sites. 4. **Staff Training**: Up to three hours of training for SEC staff focused on GA4 reporting capabilities, specifically on running traffic reports. This document outlines a structured approach for vendors to provide detailed quotes, supporting a robust analytics environment for the SEC. The contract reflects the organization’s commitment to leveraging data analytics while ensuring compliance with security protocols involving the handling of sensitive information.
    Lifecycle
    Title
    Type
    FY 25 Google Marketing Platform Support Contract Renewal Requirements
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