SAF/PA Software Social Media Analysis Tool
ID: FA701425SAFPASSMATType: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE AIR FORCEFA7014 AIR FORCE DISTRICT OF WASHINGTON PKANDREWS AFB, MD, 20762-6604, USA

NAICS

Web Search Portals and All Other Information Services (519290)

Original Source

https://sam.gov/opp/2afc3613eadc4d03bf762cff61acdccc/view
Timeline
    Description

    The Department of Defense, specifically the Air Force Office of Public Affairs (SAF/PA), is seeking sources for a Software Social Media Analysis Tool to enhance its media monitoring and communication management capabilities. The primary objective is to develop a web-based tool that provides real-time analytics, sentiment analysis, and comprehensive reporting on media coverage across various platforms, including print, broadcast, and social media. This tool is crucial for supporting global operations and improving communication strategies, ensuring compliance with government standards while retaining ownership and security of data. Interested parties should submit their capability statements and Rough Order of Magnitude by contacting Alyse Whitfield at alyse.whitfield@us.af.mil or Mr. David Warner at david.warner.27@us.af.mil, with no specific funding amount disclosed and responses due by the specified timeframe.

    Point(s) of Contact
    Alyse Whitfield
    alyse.whitfield@us.af.mil
    Mr. David Warner
    (240) 612-6172
    david.warner.27@us.af.mil
    Files
    Title
    Posted
    SAFPA - Software Social Media Analysis Tool - SOW.pdf
    The document outlines a Statement of Work (SOW) for the U.S. Air Force Office of Public Affairs (SAF/PA) regarding a Software Media Analysis Support Tool. The primary purpose is to solicit contractor support for media monitoring and communication management across various platforms, supporting global operations. Key objectives include providing a web-based tool for monitoring print, broadcast, and social media, allowing for real-time analytics and comprehensive reporting on media coverage, sentiment analysis, and social media performance. The contractor must facilitate features such as keyword monitoring, social media account management, and the ability to generate automated reports. The tool will also provide a database for journalist contacts and support unlimited concurrent user accounts. Security and ownership of data are emphasized, with government rights retained over all information and deliverables. The contract emphasizes compliance with government standards, requiring ongoing training and support for Air Force personnel. Overall, the SOW seeks to enhance SAF/PA's communication strategies through effective media analysis and management, ensuring alignment with government requirements and facilitating informed decision-making.
    Lifecycle
    Title
    Type
    SAF/PA Software Social Media Analysis Tool
    Currently viewing
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