The document outlines a Statement of Work (SOW) for the U.S. Air Force Office of Public Affairs (SAF/PA) regarding a Software Media Analysis Support Tool. The primary purpose is to solicit contractor support for media monitoring and communication management across various platforms, supporting global operations. Key objectives include providing a web-based tool for monitoring print, broadcast, and social media, allowing for real-time analytics and comprehensive reporting on media coverage, sentiment analysis, and social media performance. The contractor must facilitate features such as keyword monitoring, social media account management, and the ability to generate automated reports. The tool will also provide a database for journalist contacts and support unlimited concurrent user accounts. Security and ownership of data are emphasized, with government rights retained over all information and deliverables. The contract emphasizes compliance with government standards, requiring ongoing training and support for Air Force personnel. Overall, the SOW seeks to enhance SAF/PA's communication strategies through effective media analysis and management, ensuring alignment with government requirements and facilitating informed decision-making.