176 WG Recruiting and Advertising Services
ID: W50S6L-24-Q-0004Type: Special Notice
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7MU USPFO ACTIVITY AKANG 176JBER, AK, 99506-2959, USA

NAICS

Marketing Consulting Services (541613)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Original Source

https://sam.gov/opp/8d77deda9eb04672a831723af554cdd9/view
Timeline
    Description

    The Department of Defense, specifically the Department of the Army, intends to award a sole source contract for recruiting and advertising services to Teall Property Groups LLC (TPG) in Anchorage, Alaska. The objective of this procurement is to promote the Air National Guard at statewide high school STEM and athletic events through the establishment of recruiting booths, advertisements, and public announcements, leveraging TPG's exclusive partnership with the Alaska School Activities Association, Inc. (ASAA) to manage multimedia and sponsorship rights. This contract is significant as it aligns with the regulatory framework governing interscholastic activities in Alaska, ensuring effective promotion and administration of these events. Interested contractors who believe they can meet the requirements outlined in Alaska regulation 4 AAC 06.115 are encouraged to submit documentation to Zach Gowin at zachary.gowin.2@us.af.mil or call 907-551-0246, as the anticipated costs are below the simplified acquisition threshold, justifying this sole source approach.

    Files
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    A.03 MFR_Single Source.pdf
    The memorandum from the Department of the Air Force documents the contracting officer's decision to solicit and award a contract for recruiting and advertising services exclusively to Teall Properties Group LLC (TPG). The 176th Wing aims to promote the Air National Guard at statewide high school STEM and athletic events through recruiting booths, advertisements, and public announcements. Market research identified the Alaska School Activities Association, Inc. (ASAA) as the sole entity capable of delivering these services, due to its regulatory requirements and exclusive rights with TPG for managing multimedia and sponsorship. Although 15 potential sources were identified through a previous survey, ASAA's governance role in interscholastic activities necessitated a single-source award. The anticipated costs remain below the simplified acquisition threshold, making this approach both justified and practical under FAR guidelines. This memorandum highlights the significance of regulatory frameworks in determining contracting decisions within government operations.
    PWS DRAFT 7-23-24.docx
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