R--SAM Posting of Consolidation D&F for Marketing BPA
ID: DOIDFBO250015Type: Special Notice
Overview

Buyer

INTERIOR, DEPARTMENT OF THEDEPARTMENTAL OFFICESIBC ACQ SVCS DIRECTORATE (00004)HERNDON, VA, 20170, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- MANAGEMENT: OTHER (R799)

Original Source

https://sam.gov/opp/c06e13579584412ab92b681180c8b77e/view
Timeline
  1. 1
    Posted Jan 14, 2025, 12:00 AM UTC
  2. 2
    Updated Jan 14, 2025, 12:00 AM UTC
  3. 3
    Due Not available
Description

The Department of the Interior is seeking to establish a Blanket Purchase Agreement (BPA) for marketing and advertisement services, including media advertisement placements and video production consulting. The objective of this procurement is to enhance service quality and efficiency while achieving significant cost savings, projected at $523,734.40 over five years, by consolidating these services under a single contractor. This BPA is particularly important as it aims to streamline the acquisition process, reduce administrative burdens, and promote participation from small businesses, specifically Women-Owned Small Businesses (WOSBs). Interested parties can contact Elsa Aguon at elsa_aguon@ibc.doi.gov or by phone at 571-560-0475 for further details.

Point(s) of Contact
Aguon, Elsa
(571) 560-0475
elsa_aguon@ibc.doi.gov
Files
Title
Posted
A18_DF_Consolidation_Marketing_ADs_Video_Final_2_CRF081212024_MCO_Signed_Redacted_1.pdf
Jan 15, 2025, 12:05 AM UTC
The document outlines the benefits and acquisition strategy for establishing a Blanket Purchase Agreement (BPA) in procuring media advertising and video production services, emphasizing efficiency, cost savings, and small business participation. Key advantages include enhanced service quality and efficiency in resolving non-conformance issues through a single contractor communication channel. Additionally, having a BPA reduces contractor administrative burdens and shortens Procurement Acquisition Lead Times (PALT) compared to standalone contracts, with a notable projected cost saving of $523,734.40 over five years. Alternative contracting methods, such as standalone procurements and Indefinite Delivery/Indefinite Quantity (IDIQ), were considered and ultimately rejected due to their potential for increased costs and lengthy acquisition processes. The plan also prioritizes engagement with small businesses by setting aside the requirement for Women-Owned Small Businesses (WOSBs), ensuring ample competition while mitigating consolidation impacts. Market research indicated sufficient viable small businesses, primarily among WOSBs, which will support the requirement's competition. The strategy aims to foster broader participation while aligning with Federal Acquisition Regulation (FAR) guidelines to promote small business engagement, thus affirming the government's commitment to supporting diverse economic opportunities in federal contracting. This acquisition strategy reflects a comprehensive approach to achieving operational efficiency and fostering small business growth in federal procurement.
Lifecycle
Title
Type
R--SAM Posting of Consolidation D&F for Marketing BPA
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