Request For Quotation for E-mail Marketing and Social Media Management and Support Services on Behalf of the Civil Rights Cold Case Records Review Board
ID: CCRB002Type: Combined Synopsis/Solicitation
Overview

Buyer

GENERAL SERVICES ADMINISTRATIONOFFICE OF ADMINISTRATIVE SERVICESOAS OFFICE OF INTERNAL ACQUISITIONWASHINGTON, DC, 20405, USA

NAICS

Software Publishers (513210)

PSC

IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SOFTWARE AS A SERVICE (DA10)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/opp/96de1d36820f4d6ab8f9778a8266b9af/view
Timeline
    Description

    The General Services Administration is seeking quotations for E-mail Marketing and Social Media Management and Support Services on behalf of the Civil Rights Cold Case Records Review Board (CRCCRB). The procurement aims to secure an integrated cloud-based Marketing Automation Solution that enhances stakeholder communication through automated email and social media processes, with a focus on subscriber database management and analytics. This initiative is crucial for improving outreach and engagement in civil rights initiatives, reflecting the government's commitment to utilizing technology for effective communication. Interested vendors must submit their responses by January 15, 2025, at 5 PM EST, and can direct inquiries to Kristin Thompson at kristin.thompson@coldcaserecords.gov or Bonnie Impastato at bonnie.impastato@gsa.gov.

    Point(s) of Contact
    Kristin Thompson
    kristin.thompson@coldcaserecords.gov
    Bonnie Impastato
    (202) 208-4959
    bonnie.impastato@gsa.gov
    Files
    Title
    Posted
    Attachment A - CCRB0002 Price Template - Marketing Automation Solution Solicitation upated 12-29-24.xlsx
    The document outlines a Request for Quote (RFQ) for E-mail Marketing and Social Media Management and Support Services under the Civil Rights Cold Case Record initiative. It details the pricing structure for both mandatory and optional Contract Line Item Numbers (CLINs) across a base period and two option years. The base period includes subscription costs for Software as a Service (SaaS) tools, which accommodate a varying number of subscribers and administrators across multiple social media platforms, including Twitter, LinkedIn, and Instagram, with a potential Facebook account. Furthermore, cost estimates for labor support by project managers and database engineers are outlined but currently show a total proposed price of $0.00. The optional years follow a similar framework, expanding subscriber capacity and administrator roles. This RFQ reflects the government's effort to enhance civil rights initiatives through increased online presence and subscriber engagement, as well as ensuring adequate administrative support.
    Attachment B - RFQ No. CCRB002 - E-mail Marketing and Social Media Management and Support Services Questions Template.xlsx
    The document pertains to RFQ No. CCRB002, which relates to E-mail Marketing and Social Media Management and Support Services. It consists of a series of questions asked by contractors regarding the requirements of the request for quotation. The purpose of these questions is to clarify the expectations, deliverables, and processes associated with the bidding for the contract. The contractor inquiries are essential for ensuring that all participants fully understand the project needs and can propose effective solutions. This RFQ reflects the government's effort to enhance its communication and outreach through digital platforms, aiming for improved engagement and marketing effectiveness. Clarity in the process is crucial for contractors to submit viable proposals, contributing to a transparent and competitive selection process in compliance with government contracting guidelines.
    CCRB RFQ No. CCRB002 - E-Mail Marketing and Social Media Management and Support Services_12 29 24.pdf
    The Civil Rights Cold Case Records Review Board issued a Request for Quotation (RFQ) # CCRB002 to procure E-mail Marketing and Social Media Management Support Services, exclusively for small businesses. The RFQ includes a Statement of Work outlining the necessity for an integrated cloud-based Marketing Automation Solution, aiming to enhance stakeholder communication through automated email and social media processes. The project spans a base period of twelve months, with two optional twelve-month extensions, awarded under a Firm Fixed Price. Key objectives include delivering a comprehensive marketing solution that allows for subscriber database management, analytics, and improved communication strategies. Vendors are required to demonstrate technical capability, management approaches, and past performance in their bids. The evaluation will focus on the lowest price technically acceptable approach, prioritizing cost and compliance with service requirements. Additionally, vendors must ensure compliance with FedRAMP and data privacy regulations, capable of handling sensitive information. The document outlines submission guidelines, evaluation criteria, and mandatory components that vendors must adhere to. This RFQ reflects the government's commitment to utilizing technology to streamline operations and improve outreach.
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