The Georgia Army National Guard (GAARNG) is issuing a Performance Work Statement (PWS) for digital marketing initiatives aimed at recruiting 17-24 year-olds in Georgia. The primary goal is to generate qualified leads for enlistment through targeted digital advertising campaigns, utilizing geofencing and re-targeting strategies. The contract spans one base year starting March 1, 2025, with four optional extension years. Key requirements include developing digital advertising assets tailored to specified demographics and locations, running up to 10 simultaneous campaigns, and capturing lead information like name, birthdate, and contact details. The GAARNG will provide necessary graphics and messaging, while the contractor is responsible for delivering the advertising and reporting on campaign performance. Quality control measures, security requirements, and adherence to government regulations are emphasized throughout the document. The contractor must ensure compliance with regulations around Personally Identifiable Information (PII) and handle all materials and data in accordance with government requirements. This initiative reflects the GAARNG's commitment to modern recruitment practices and the importance of digital outreach to attract potential applicants.

The Georgia Army National Guard is seeking a marketing firm to execute a digital targeted marketing campaign aimed at recruiting individuals aged 17–24 within Georgia high schools and colleges. The contract is set for one base year, beginning May 1, 2025, with options for four additional years. The marketing strategies will include geofencing and re-engagement of previously interested candidates through various digital channels. Requirements for the contractor include developing a Quality Control Plan to ensure service quality, providing security compliance, and maintaining the confidentiality of Personally Identifiable Information. The contractor will be responsible for geographical targeting of digital advertisements, with a focus on specific high schools identified by GAARNG. They will handle the creation of digital assets, track engagement metrics, and submit weekly reports on campaign performance. Overall, this initiative aims to enhance the visibility of the Georgia Army National Guard by utilizing advanced digital marketing techniques to attract qualified applicants. The contract places emphasis on data-driven tools and strategic advertising to support recruitment efforts while ensuring compliance with military regulations and standards.

The document outlines clarifications regarding a government Request for Proposal (RFP) for a digital marketing campaign by the Georgia Army National Guard (GAARNG). Key points include requirements for contractor employee security clearances, expected performance metrics, and campaign specifics. Notably, while the goal is 1,000,000 impressions and 250,000 clicks, the 25% click-through rate (CTR) is significantly higher than industry norms. The proposal should include expected CTR across various digital platforms and numbers of leads, which should range from 100-800 monthly based on campaign spending. The document emphasizes that GAARNG will supply all creative content, requiring minimal reformatting. Furthermore, it specifies submission formats, budget details, and restrictions on advertising platforms, with TikTok being excluded. Additionally, the document invites innovative approaches to reach target demographics beyond just high schools, indicating flexibility in strategy development. Finally, all proposals were initially due by a specified date, but extensions were offered. This RFP underscores GAARNG's commitment to effectively leverage digital advertising to enhance recruitment efforts.

The Georgia Army National Guard seeks a marketing firm to enhance its recruiting and retention efforts through targeted digital advertising campaigns aimed at 17–24-year-olds in Georgia high schools and colleges. The Performance Work Statement outlines a contract with a one-year base period starting March 1, 2025, and four optional renewal years. The contractor will implement geofencing techniques to target specific locations and demographics while ensuring compliance with quality control and assurance standards. Requirements include the execution of up to ten simultaneous campaigns utilizing various digital media types, capturing essential lead data, and guaranteeing sufficient impressions and clicks. The Government will provide essential materials, while the contractor must ensure that all personnel are trained and comply with security protocols. Weekly reporting on campaign performance will be required, and the contractor must adhere to government policies, including zero tolerance for trafficking in persons and protection of personally identifiable information. Overall, the initiative seeks to leverage digital marketing to bolster awareness and enlistment in the Georgia Army National Guard, ensuring that all advertising fits within required parameters to maximize outreach and effectiveness in specified areas.

The document outlines a solicitation for a Women-Owned Small Business (WOSB) contract, specifically for RRB Geofencing services with a total potential value of $25 million. The solicitation includes essential information such as the solicitation number (W912JM25QA007), the effective date of the contract (March 3, 2025), and contact details for inquiries. The acquisition is categorized as unrestricted, with multiple line items for various service options over a span of four years. The purpose of the solicitation is to acquire digital media and geofencing services, and it emphasizes the importance of meeting specific technical and performance standards outlined in the Performance Work Statement (PWS). The evaluation process focuses on technical approach, past performance, and price, with a preference for offers that demonstrate a thorough understanding of requirements and a history of success in similar projects. Key contractual clauses include provisions for subcontracting, service labor standards, and compliance with federal acquisition regulations. The document indicates that offers must be submitted by March 10, 2025, at 8:00 AM local time. This solicitation reflects the government’s initiative to support small businesses, particularly those owned by women, in gaining access to federal contracting opportunities.

The document outlines a solicitation for a Women-Owned Small Business (WOSB) contract related to RRB Geofencing services issued by the USPFO Activity GA ARNG. With a total award amount estimated at $28.5 million, the contract spans multiple years (May 2025 to April 2030) and includes firm fixed-price options for geofencing services over four additional years. The solicitation requires submissions by 08:00 AM on March 13, 2025, and emphasizes the importance of compliance with various Federal Acquisition Regulation (FAR) clauses. Evaluation criteria for offers include technical approach, past performance, and price, with a focus on demonstrating experience and effective service delivery. Contractors must provide a detailed technical proposal and past performance records, while the evaluation will consider the risk of service disruption. This RFP aims to promote equitable opportunities for women-owned businesses in government contracts, highlighting the commitment to small business participation in federal procurement processes.

This document is an amendment related to a solicitation for a federal contract, specifically addressing updates to the performance work statement and modification of the size standard for the associated NAICS code. The amendment extends the deadline for submitting offers to March 13, 2025, at 0800 E.D.T. Key changes include an increase in the size standard from $25 million to $28.5 million and the revision of contract documents, notably replacing an earlier performance work statement with an updated version dated March 7, 2025. Contractors are required to acknowledge receipt of this amendment to ensure their proposals are not rejected. The overall aim of this amendment is to clarify and update solicitation details while maintaining the integrity of the remaining terms of the original document. This amendment reflects the federal government's ongoing efforts to enhance procurement processes by making necessary adjustments to solicitation terms and ensuring compliance with federal regulations.

The Georgia Army National Guard Recruiting and Retention Battalion (GAARNG RRB) has identified 67 high schools within a one-mile radius of specific zip codes in Georgia as target areas for outreach efforts aimed at achieving 1,000,000 impressions and 250,000 clicks. The document lists the schools along with their addresses, cities, zip codes, and counties, primarily located in Cobb, Dekalb, Fulton, Gwinnett, Henry, and Paulding counties. The purpose is to enhance recruitment initiatives by leveraging these strategic locations. Additionally, there is an emphasis on the flexibility to include more schools as opportunities arise. This initiative falls under the broader context of government RFPs and grants, focusing on targeted engagement strategies to bolster recruitment efforts effectively. The structured listing of schools facilitates a clear overview of the targeted demographic regions critical for successful recruitment campaigns.