Notice of Intent: Sole Source Learfield Communications LLC
ID: W50S8L-24-Q-A006Type: Special Notice
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7NA USPFO ACTIVITY KYANG 123LOUISVILLE, KY, 40213-2614, USA

NAICS

Other Services Related to Advertising (541890)

PSC

SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES (9905)

Original Source

https://sam.gov/opp/ff59c1752f67492e930f8b21e5b27224/view
Timeline
    Description

    The Department of Defense, specifically the Kentucky Air National Guard, intends to issue a sole-source purchase order to Learfield Communications, LLC for media and advertising services. This procurement is necessitated by Learfield's unique ownership of advertising rights at Western Kentucky University, which positions them as the only responsible source capable of fulfilling the agency's requirements. The contract is justified under FAR 6.302-1, emphasizing the limited competition due to the specialized nature of the services required. Interested parties may submit responses within 10 calendar days of the notice to Jonathan Vance at jonathan.vance.4@us.af.mil, although the government is not obligated to award a contract based on these responses.

    Point(s) of Contact
    Jonathan Vance
    (502) 413-4161
    jonathan.vance.4@us.af.mil
    Files
    Title
    Posted
    Limited Competition JA.pdf
    The document is a justification review from the National Guard Bureau concerning a sole-source contract for advertising services at Western Kentucky University, specifically awarded to Learfield Communications, LLC. Cited under 47 USC 4106(c) and FAR 8.405-6(a)(1)(i)(B), the request argues that only Learfield possesses the unique advertising rights for the university, making it the sole provider capable of delivering the required services. The memorandum outlines the nature of the action as a new contract with an estimated total price earmarked for these specialized advertising services. It confirms that no competitive procurement has taken place previously due to the unique nature of the offering, and details steps taken to validate the single-source status. The technical and requirements representatives certify the accuracy of the data provided, culminating in approval from the contracting officer. This emphasizes the commitment to ensuring fair and reasonable costs while adhering to federal regulations governing competition in procurement. Overall, the document underscores the limited competition for specialized advertising rights and appropriate justification for the exclusive contract.
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