The U.S. Census Bureau (USCB) is initiating a digital incentives program to enhance survey participation among various demographic groups by offering digital and physical incentives. The program aims to streamline the incentive distribution process, reducing costs associated with traditional mailing methods. Authorized under federal law, the USCB emphasizes the confidentiality of Personally Identifiable Information (PII) during all phases of the incentive program. The contractor will be responsible for managing the incentive delivery service, including a robust project plan, risk management, monthly status reporting, and establishing a detailed online redemption portal available in both English and Spanish. Incentives may range from $1,000 to $2,000,000, with denominations varying between $5 to $200. Physical incentives will include gift cards, with provisions for secure delivery and customer support to assist participants in redeeming their rewards. The document outlines specific tasks for both digital and physical incentive management, emphasizing the importance of maintaining security and providing exceptional customer service without disclosing any PII. This initiative demonstrates the USCB's commitment to improving data quality through increased participation in its surveys while adhering to strict confidentiality standards.

The U.S. Census Bureau (USCB) has issued a Sources Sought Notice (SSN) to conduct market research and identify potential small business sources for delivering digital and physical incentives. This is not a solicitation for proposals or an indication of a contractual commitment, as no funds are currently available for this purpose. The government seeks to gather information aligned with NAICS code 522320 related to financial transactions. Interested small businesses, including various categorized entities (like 8(a)s and service-disabled veteran-owned firms), are invited to respond by providing specific details about their capabilities. Respondents must address corporate capabilities in managing digital and physical incentive distributions, tracking incentives, ensuring privacy of Personally Identifiable Information (PII), providing options for survey participants without digital access, and offering a variety of reward options. They should also provide information in a structured format, adhering to specified page limits and submission guidelines, by April 17, 2025, to designated USCB contacts. This SSN serves as a tool for the USCB to assess market capabilities for future benefit programs aimed at enhancing their operations while engaging small businesses in the federal procurement process.