NNSY Job Fair - Advertising
ID: N4215826QN006Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE NAVYNORFOLK NAVAL SHIPYARD GFPORTSMOUTH, VA, 23709-1001, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/workspace/contract/opp/fc780103a6894ffaa25892c4edde96dc/view
Timeline
    Description

    The Department of Defense, through the Norfolk Naval Shipyard (NNSY), is seeking a contractor to provide advertising services for an upcoming Job Fair scheduled for January 2026. The objective of this procurement is to create and air a series of 30-second radio and television commercials, along with targeted social media and streaming ads, aimed at recruiting engineers, engineering technicians, and mechanics. This advertising campaign is crucial for attracting qualified candidates who are U.S. citizens and can pass pre-employment screening, thereby supporting the workforce needs of the NNSY. Interested small businesses must submit their offers by 10 AM EST on December 22, 2025, and can direct inquiries to Jordan Moore at jordan.e.moore.civ@us.navy.mil.

    Files
    Title
    Posted
    Solicitation - N4215826QN006.pdf
    The Norfolk Naval Shipyard (NNSY) has issued a solicitation (N4215826QN006) for radio and television advertising services to promote an NNSY Career Fair in January 2026. The scope of work includes creating and airing 30-second generic hiring commercials in Hampton Roads, Central Virginia, and the Outer Banks (North Carolina) areas. The contractor is responsible for producing the commercials, ensuring they air a minimum of three times daily for two weeks prior to the event, and delivering targeted social media and streaming ads. The advertisements will focus on recruiting engineers, engineering technicians, and mechanics, requiring U.S. citizenship and pre-employment screening. The solicitation also outlines payment instructions via Wide Area WorkFlow (WAWF) and incorporates various FAR and DFARS clauses related to commercial products and services, including those for small business programs and electronic payment requirements.
    SOW.pdf
    The Norfolk Naval Shipyard (NNSY) is seeking a contractor for a comprehensive advertising campaign to recruit engineers, engineering technicians, and mechanics for a Career Fair in January 2026. The campaign will utilize various media, including 30-second radio and TV commercials, social media (Facebook and Instagram), and streaming platforms (Spotify, iHeart Radio). Ads will run for two weeks prior to the fair, airing consistently throughout the day on TV and targeting specific demographics and geographic areas (Hampton Roads, Central Virginia, Outer Banks, NC). The contractor will use Cameo.com for celebrity endorsements and provide metrics on digital impressions and clicks. Digital elements include geo-fenced Facebook ads to direct potential applicants to the NNSY website. Applicants must be U.S. citizens able to pass government pre-employment screening.
    Lifecycle
    Title
    Type
    NNSY Job Fair - Advertising
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