Reshaping Public Perception of Engineering
ID: 49100425Q0027Type: Combined Synopsis/Solicitation
Overview

Buyer

NATIONAL SCIENCE FOUNDATIONNATIONAL SCIENCE FOUNDATIONDIRECTORATE FOR ENGINEERINGALEXANDRIA, VA, 22314, USA

NAICS

Marketing Research and Public Opinion Polling (541910)

PSC

SUPPORT- PROFESSIONAL: OTHER (R499)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)
Timeline
    Description

    The National Science Foundation (NSF) is seeking proposals for a project titled "Reshaping Public Perception of Engineering," aimed at enhancing public understanding and interest in engineering careers, particularly to address the anticipated workforce demand and promote diversity within the field. The initiative will be executed in three phases: conducting research to assess current perceptions among K-12 stakeholders, developing a targeted Action Plan based on data analysis, and piloting the Action Plan in selected communities with ongoing adjustments based on feedback. This project is crucial for addressing the significant gender and diversity gaps in engineering, as well as the projected increase in engineering job vacancies in the U.S. Interested contractors must submit their quotes by January 24, 2025, and can direct inquiries to Soundjata Carty at scarty@nsf.gov or Angela Johnson at anjohnso@nsf.gov for further information.

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    The project titled "Reshaping Public Perceptions of Engineering" aims to address the growing demand for engineers in the U.S., projected to rise by 13% from 2023 to 2031, resulting in 186,000 job vacancies. The initiative recognizes the alarming gender and diversity gaps, as women comprise only 16% of engineers and merely 20% of engineering graduates. The objective is to change public perceptions and increase interest in engineering among younger generations, thereby enhancing workforce diversity. The project is structured in three phases: 1. **Phase 1** involves research to gauge current perceptions and exposure to engineering among K-12 stakeholders. 2. **Phase 2** focuses on analyzing data and creating a targeted Action Plan to enhance understanding and interest in engineering. 3. **Phase 3** includes piloting the Action Plan in select communities, with ongoing adjustments based on audience feedback. The work is mainly remote, requiring some travel for data collection, and will be performed with oversight from the NSF's designated representative. Deliverables include monthly reports, presentations, and an Action Plan, all aimed at fostering a diverse and skilled engineering workforce for the future.
    The document outlines key Federal Acquisition Regulation (FAR) clauses incorporated by reference in a specific Request for Quote (RQF 49100425Q0027). It emphasizes requirements for contractors regarding telecommunications equipment and services, particularly prohibitions against using covered telecommunications services as mandated by the John S. McCain National Defense Authorization Act. Notably, the document stipulates that contractors must disclose their use or provision of such services, and it delineates information needed for disclosures, including entity details and product descriptions. Additionally, contractors must comply with various relevant FAR clauses related to business ethics, contractual conditions for commercial items, and payment procedures through the U.S. Department of the Treasury. It specifies processes for submitting invoices electronically and provides directions for contractors to register in Research.gov. Overall, this document serves to ensure that contractors are aware of compliance standards, particularly regarding security and transparency in their operations when engaging with federal contracts, illustrating the stringent regulations governing federal procurements.
    The FAQ for RFQ 49100425Q0027 outlines the requirements for a project aimed at reshaping the public perception of engineering. The National Science Foundation (NSF) has not established specific file size limitations or cover page requirements for proposals. No budget has been released, and there is no incumbent contractor, indicating this is a new initiative. The NSF expects proposals to address various demographic and geographic groups without predefined barriers. Proposals will be evaluated on technical acceptability, price, and past performance, with an emphasis on cost estimates for each project phase. While no specific qualifications for personnel are mandated, contractors may suggest their own budget categories. OMB clearance is required for community surveys, and contractors must develop their own methodologies to inform project outcomes. Invoicing methods and travel requirements are yet to be determined, allowing flexibility in vendor proposals. The document concludes by encouraging potential contractors to submit their best proposals based on the information provided, underscoring NSF's commitment to enhancing public engagement with the engineering field. Overall, the FAQ serves to clarify submission expectations and project scope to potential bidders.
    The RFQ titled "Reshaping Public Perception of Engineering" seeks quotes for services aimed at improving the public's understanding of engineering careers, especially to address workforce demands and promote diversity. The solicitation, numbered 49100425Q0027, is issued by the National Science Foundation (NSF) and encompasses three main phases: research and data gathering, strategy development, and pilot implementation. Quotes are due by January 24, 2025, with the award based on the lowest price that meets technical acceptability standards. The document outlines the importance of leveraging research and an actionable strategy to inspire future engineers. Key requirements include a technical approach, personnel qualifications, and a comprehensive price proposal. The work primarily takes place remotely, with potential travel, and the contract will run for a year post-award. Relevant federal regulations and clauses are incorporated, ensuring compliance and clarity for bidders. This RFQ reflects the government's initiative to enhance the engineering field's visibility and accessibility to a broader demographic, promoting its importance in society.
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