Communication Strategy Consulting Services for the FMCSA (Sole Source Change Order)
ID: 6913G624F50024NType: Special Notice
Overview

Buyer

TRANSPORTATION, DEPARTMENT OFOFFICE OF THE SECRETARY6913G6 VOLPE NATL TRANS SYS CNTRCAMBRIDGE, MA, 02142, USA

NAICS

Marketing Consulting Services (541613)

PSC

SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION (R422)

Original Source

https://sam.gov/opp/764a739d4e0b4d849ebb722da94f26af/view
Timeline
    Description

    The U.S. Department of Transportation, through the John A. Volpe National Transportation Systems Center, intends to issue a sole source change order to Arch Street Communications, Inc. for communication strategy consulting services related to the Federal Motor Carrier Safety Administration's (FMCSA) new Federal Registration System. The procurement aims to expand existing deliverables, including enhanced training materials, a comprehensive media toolkit, and additional digital communication tools, all designed to effectively engage stakeholders and promote compliance initiatives within the motor carrier industry. This initiative is crucial for ensuring a smooth rollout of the redesigned registration process, scheduled for December 2024, with the contract period extending until April 9, 2025. For inquiries, interested parties may contact Rachel Anderson at rachel.anderson@dot.gov or Christopher Dooley at christopher.dooley@dot.gov by September 18, 2024.

    Point(s) of Contact
    Rachel Anderson
    rachel.anderson@dot.gov
    Christopher Dooley
    christopher.dooley@dot.gov
    Files
    Title
    Posted
    P00001 - Sole Source Justification - Redacted.pdf
    The document details a procurement request by the Volpe National Transportation Systems Center, which is seeking to modify an existing Task Order (No. 6913G624F50024N) with Arch Street Communications Inc. for additional communication and outreach tasks related to the Federal Motor Carrier Safety Administration (FMCSA) Federal Registration System. The proposed modifications include expanded deliverables such as enriched training materials, a media toolkit with additional resources, and enhanced digital communication tools, alongside participating in more planning meetings. The justification for this sole-source modification cites efficiency and continuity of work, as Arch Street has prior familiarity and experience with FMCSA’s needs. Market research confirmed that Arch Street provided the best value based on evaluations conducted through the GSA Multiple Award Schedule. The rationale underscores the necessity of keeping the tasks under the existing contract to avoid additional administrative costs and delays which would arise from issuing a separate task order. Overall, the document reflects the government’s strategic approach to streamline procurement processes while enhancing service delivery in federal communications initiatives.
    P00001 - SOW.pdf
    The U.S. Department of Transportation's Volpe National Transportation Systems Center is seeking a contractor to develop a communications and outreach strategy for the Federal Motor Carrier Safety Administration (FMCSA) regarding its new Registration System (FRS). The contractor will identify objectives, stakeholder messaging, and implementation tactics to effectively communicate with stakeholders about the redesigned registration process, scheduled for rollout in December 2024. Key deliverables include a draft communications strategy, a briefing for FMCSA’s Executive Leadership Team, and 4-5 awareness materials such as media toolkits, social media content, and FAQs. The work will occur virtually through regular meetings, with a contract period lasting from the award date until April 9, 2025. The strategy aims to enhance stakeholder engagement and promote FMCSA’s compliance initiatives within the motor carrier industry, ultimately supporting the agency's overarching safety mission.
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