The Farmers Market Promotion Program Fiscal Year 2024, offered by the Agricultural Marketing Service, is a grant opportunity aimed at developing, coordinating, and expanding direct producer-to-consumer markets. This program seeks to increase access to and availability of locally and regionally produced agricultural products.
The grant focuses on supporting and promoting domestic direct producer-to-consumer marketing, such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales. It also encourages the development of value-added agricultural products and marketing strategies for producers of local food and value-added products.
Additionally, the program aims to facilitate regional food chain coordination development, promote new business opportunities and marketing strategies to reduce on-farm food waste, and respond to changing technology needs in direct producer-to-consumer marketing. It also covers expenses related to obtaining food safety certification and improvements to food safety practices and equipment.
The grant has an estimated total program funding of $10,500,000, with an expected number of 150 awards. The award ceiling is $500,000, while the award floor is $50,000. The grant requires cost sharing or matching.
For more information and to apply, visit the program website at https://www.ams.usda.gov/services/grants/fmpp. If you have any questions, you can contact the grantor at FMLFPPGrants@usda.gov or call 202-690-1300.