Request for Info (RFI) R&R Marketing SVC
ID: W803DM0012231069Type: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW7MW USPFO ACTIVITY AR ARNGCAMP ROBINSON, AR, 72199-9600, USA

NAICS

Marketing Consulting Services (541613)

PSC

MISCELLANEOUS ITEMS (9999)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/opp/aa76f0c398c649be9ebd1cc502035500/view
Timeline
    Description

    The Department of Defense, specifically the Department of the Army, is seeking qualified marketing consulting services through a Request for Information (RFI) aimed at enhancing recruitment and retention efforts for the Arkansas Army National Guard (ARARNG). The primary objective is to establish a comprehensive marketing program targeting non-prior service individuals aged 17-34, which includes market research, campaign management, lead generation, and digital solutions such as personalized digital business cards and social media strategies. This initiative is crucial for overcoming public misconceptions about the National Guard and improving recruitment capabilities, with a project timeline set from March 1, 2025, to September 30, 2025. Interested parties can contact Bond Miranda at miranda.t.bond.mil@army.mil or by phone at 501-339-1282 for further details.

    Point(s) of Contact
    Bond Miranda
    (501) 339-1282
    miranda.t.bond.mil@army.mil
    Files
    Title
    Posted
    ARARNG BLUF PWS.pdf
    The Performance Work Statement (PWS) outlines the marketing services to be provided by BLUF Marketing Agency for the Arkansas Army National Guard (ARARNG) to enhance recruitment and retention efforts. The primary goal is to establish a comprehensive marketing program, targeting non-prior service individuals aged 17-34 and overcoming public misconceptions about the National Guard. Services include market research, the development of a marketing execution plan, campaign management, lead generation, digital solutions such as personalized digital business cards and QR codes, and social media strategy. The contractor will manage various marketing campaigns, providing analytics and training support, as well as creating promotional materials in alignment with Army National Guard branding. Specific deliverables include numerous reports on key performance indicators (KPIs), GIS analytic studies, targeted multimedia campaigns, and an automated marketing platform to optimize outreach and engagement. To share marketing data securely, the contractor must comply with regulations regarding Personally Identifiable Information (PII). With a project timeline set from March 1, 2025, to September 30, 2025, the PWS emphasizes the contractor's importance in achieving the ARARNG's strategic goals through structured and targeted marketing initiatives. This initiative represents a critical investment in enhancing recruitment capabilities and maintaining the workforce within the National Guard.
    Lifecycle
    Title
    Type
    Request for Info (RFI) R&R Marketing SVC
    Currently viewing
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