Marine Corps 250th Birthday Program Support Services
ID: M0026424Q0058Type: Combined Synopsis/Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE NAVYCOMMANDERQUANTICO, VA, 22134, USA

NAICS

Marketing Consulting Services (541613)

PSC

SUPPORT- MANAGEMENT: PUBLIC RELATIONS (R708)

Set Aside

Service-Disabled Veteran-Owned Small Business (SDVOSB) Set-Aside (FAR 19.14) (SDVOSBC)
Timeline
    Description

    The Department of Defense, through the U.S. Marine Corps, is seeking proposals from Service-Disabled Veteran-Owned Small Businesses (SDVOSBs) for the Marine Corps 250th Birthday Program Support Services under solicitation number M00264-24-Q-0058. The contractor will be responsible for providing comprehensive marketing consulting services, including strategic communication, event production, and community engagement, to support various national and regional events leading up to the Marine Corps' anniversary in 2025. This initiative is crucial for enhancing public relations, fostering community outreach, and reinforcing the Marine Corps' legacy, with a budget cap of $5 million for the initial 12-month contract period, which may extend for an additional six months. Interested parties should submit their quotations by 5 PM ET on September 18, 2024, and can direct inquiries to Monica L. Curley at monica.curley@usmc.mil or by phone at 703-781-0081.

    Point(s) of Contact
    Files
    Title
    Posted
    The Department of Defense's Contract Security Classification Specification outlines security requirements for a contract associated with the 250th Marine Corps Birthday Program, focusing on acquisition support services such as planning and event execution. The document includes details on facility clearance, safeguarding levels, and specific contractor security responsibilities. Contractors must securely handle various classified materials, including Communications Security (COMSEC) and intelligence information. It emphasizes that public dissemination of contract-related information is restricted and subject to governmental oversight. The specification ensures that security classification guidance is strictly followed, allowing contractors to submit recommendations for any necessary changes. Additionally, the document stipulates that access to both classified and unclassified information will be governed by rigorous security measures, and inspections related to the contract may involve multiple authorities. This specification plays a crucial role in maintaining national security protocols while facilitating the execution of important military commemorative activities, reflecting the U.S. government's commitment to stringent security practices in its contracts.
    The document outlines a Request for Quotation (RFQ) for various marketing and event production services in support of the 250th Marine Corps Birthday celebrations. It specifies a base contract period of 12 months and an option period of 6 months, detailing specific tasks to be performed, such as project management, strategic communication advising, marketing strategy planning, and event execution, all categorized under Firm Fixed-Price CLINs (Contract Line Item Numbers). The RFQ encourages offerors to provide pricing that adheres to a two-decimal place limitation to avoid rounding issues. The proposal includes subtasks related to regional events like the Marine Week and outlines content creation and management services, paid media, and performance analysis, among others. Notably, there is a special section for travel costs with a limit. The RFQ emphasizes that all pricing must align with the proposed technical services and should not be included in the technical volume of the offer. This document serves as a comprehensive guide for potential contractors to submit their quotations in a structured format, ensuring compliance with federal contracting guidelines.
    The document titled "M00264-24-Q-0058 Advising and Execution Support for the 250th Marine Corps Birthday Program" serves as a Request for Quotation (RFQ) attachment for past performance references required from contractors. It outlines a structured format for submitting relevant contract data, including contractor details, contract values, period of performance, and descriptions of work performed, emphasizing roles as a prime or subcontractor. Additionally, it requests information regarding any contract terminations and the inclusion in the Contractor Performance Assessment Reporting System (CPARS). The offerors must detail the relevance, magnitude, and complexity of their past contracts in relation to the current requirement. They are also required to provide contact information for references who played a role in the award or administration of the contract. Overall, this document is a critical component for evaluating potential contractors’ qualifications and past performance, ensuring they meet the standards necessary for the Marine Corps program.
    This document outlines the Request for Quotation (RFQ) M00264-24-Q-0058 for advising and execution support related to the 250th Marine Corps Birthday Program. The Marine Corps seeks a contractor to provide comprehensive services, including strategic communication, marketing analysis, event production, and execution support to foster community outreach and relations. The RFQ includes detailed instructions for submitting past performance questionnaires to assess the contractor's qualifications based on historical contract performance, covering sections on solicitation data, performance evaluation, and contract information. Evaluations focus on key performance areas such as quality, schedule, management, and cost control, with specific rating definitions ranging from exceptional to unsatisfactory. The overall goal is to engage effectively with targeted audiences, including the public and community leaders, using various marketing and communication strategies. The document emphasizes the importance of a seamless execution of the Marine Corps’ community relations initiatives and provides a structured format for assessors to evaluate contractor performance in alignment with these objectives.
    The Marine Corps Installations National Capital Region issued solicitation M00264-24-Q-0058 for strategic communication and program execution services in support of the 250th Marine Corps Birthday Program. This 100% set-aside acquisition for Service-Disabled Veteran-Owned Small Businesses (SDVOSB) focuses on marketing consulting services with a budget cap of $5 million for the initial 12-month term. Key deliverables include advising, planning, and executing community relations events across multiple cities, promoting the Marine Corps' legacy, and enhancing public engagement. Contractors will provide comprehensive media strategy, event production, and marketing analysis, aiming for strengthened recruitment efforts and improved community relations. The work will encompass both national capstone events and marine weeks in various designated cities in 2025. Performance metrics include timely reporting, event execution, and maintenance of quality control standards. The contract also emphasizes confidentiality, data rights, and compliance with government regulations, underlining the strategic importance of reinforcing public relations and support for the Marine Corps through effective marketing initiatives.
    The U.S. Marine Corps has issued RFQ M0026424Q0058 for the 250th Birthday Program Support Services, seeking a contractor to manage event production and execution for several national and regional events, including the Super Bowl, Fleet Weeks, and Marine Weeks. The contractor will be responsible for a budget of $5 million for the base contract period, covering event logistics, community engagement, content creation, and digital marketing strategies. Key services include planning community relations events, coordinating military displays, and ensuring content accuracy for various audiences. The Marine Corps will retain media relations authority, while contractor performance will be measured against predetermined KPIs and effectiveness of marketing efforts, including audience engagement and event attendance. The project will span from planning in 2024 to event execution through 2025, culminating in the 250th Birthday celebration. Quarterly progress reports, feedback mechanisms, and regular review meetings will ensure alignment and adjustments throughout the project lifecycle. The document emphasizes collaboration between the contractor and the Marine Corps' community relations team to enhance public engagement and reinforce the service's heritage and recruiting objectives.
    The document outlines the U.S. Marine Corps’ solicitation M0026424Q0058, which is a 100% set-aside procurement for Service-Disabled Veteran-Owned Small Businesses (SDVOSB) focused on marketing consulting services for the 250th Marine Corps Birthday program. The solicitation details the scope of work, which includes strategic analyses, planning, marketing, event activation, and execution support aimed at enhancing public relations and commemorating the Marine Corps' heritage in 2025. Key tasks require the contractor to support various national events and outreach programs across multiple cities, including planning and execution of ceremonies, community engagements, and marketing initiatives. The contractor must also conduct thorough audience analysis, market research, and surveys to gauge campaign effectiveness. Important considerations include adherence to security protocols, quality control, and compliance with federal regulations. The project encompasses a twelve-month base period with a possible six-month option, focused on strengthening public engagement, supporting recruitment, and enhancing community relations, while leveraging multiple media platforms. Approval from Marine Corps leadership is essential for all content and marketing materials developed during this initiative, ensuring a unified messaging strategy throughout the campaign.
    The document outlines Solicitation M00264-24-Q-0058 for a contract focused on providing marketing consulting services to support the 250th Marine Corps Birthday Program. Issued by the Marine Corps Installations National Capital Region, the solicitation is exclusively for Service-Disabled Veteran-Owned Small Businesses (SDVOSBs) under NAICS code 541613. The contract aims to deliver comprehensive strategic analyses, advisory support, and execution services surrounding multiple events associated with the Marine Corps’ anniversary in 2025. Key responsibilities include planning and executing community relations events, developing marketing strategies, and facilitating strategic engagements with key stakeholders. The contractor will support five national-level capstone events and six regional Marine Weeks, ensuring effective communication and marketing efforts to enhance public engagement and the Marine Corps’ public image. The document specifies requirements for project management, marketing analysis, event execution, and the integration of various communication channels. The contract also emphasizes compliance with security regulations, data rights, and the importance of quality control. The overall goal is to foster public goodwill, enhance recruitment efforts, and reinforce the Marine Corps’ legacy while ensuring efficient program execution throughout the project duration.
    Lifecycle
    Title
    Type
    Combined Synopsis/Solicitation
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