The U.S. General Services Administration (GSA) is hosting a free webinar titled "Making Market Research Easy - Enhancing Industry Partnerships," aimed at enhancing industry engagement and understanding of market research processes. This session will provide participants with insights on effectively responding to GSA's Requests for Information (RFIs), including tips on completing the Market Research as a Service (MRAS) RFI Surveys and the significance of the data collected in shaping future purchasing decisions. Scheduled for September 12, 2024, at 1:00 PM Eastern Time, the online event will be presented by Kerry Durkan, a Marketing Research Analyst at GSA. Interested participants must register to receive joining instructions and can contact Kevin Pope at kevin.pope@gsa.gov for further inquiries.